MASI: ART & WINE TAKE TO THE SKIES WITH KLM

We are airborne for the whole of September with KLM : Masi is one of the five international producers chosen by Holland's flagship airline to explore the links between Art & Wine, an initiative that sees five exclusive wines in KLM's World Business Class in a unique artistic collaboration.

The Dutch landscape picture 'A Windmill on a Polder Waterway', known as 'In the month of July' and painted around 1889 by the Flemish artist Paul Joseph Constantin Gabriël, is the pairing for Masi's Pinot Grigio Classico delle Venezie 2016: an elegant white wine with good acidity, aromatic fruitiness with hints of pears, grapefruit and pineapple, the ideal accompaniment for antipasti, pasta and fish.

All the wines selected for this project have labels showing famous pictures from the Rijksmuseum, the Dutch national museum in Amsterdam. In fact, KLM has been the officially transporter for the museum's artworks for many years and it is actually this exclusive collaboration that is the inspiration for the idea of pairing wines with art for travellers who are fans of art and wine.

'Once the KLM tasting panel had selected its five producers with their five wines,' explains Masi Export Manager Michel Pistorio, 'the museum selected the pictures to go with the wines and to best illustrate the Art & Wine connection.'

For Raffaele Boscaini, who has been involved with the production of this wine both as Coordinator of the Masi Technical Group and as Masi's Marketing Director: 'This prestigious scheme is a perfect match for Masi's philosophy of marrying culture, lifestyle and gastronomy. With Art & Wine passengers benefit from an exciting experience where the product is not only the co-star but also a purveyor and vehicle for beauty.'