Mastercard is encouraging merchants to load their logos onto a site managed by fraud platform Ethoca to minimize dispute claims by confused consumers.

The goal is to give consumers more awareness over the purchases made, without having to wade through confusing product descriptions when reviewing online statement according to a FinExtra report.

It's estimated global chargeback volume will reach $615 million by 2021, fueled in large part by frustrated consumers turning to the dispute process unintentionally. All merchants are encouraged to visit logo.ethoca.com and upload logos for inclusion in online banking and payment apps. The logos will be linked to corresponding transactions, adding clear visual cues to help cardholders quickly identify legitimate purchases.

"With greater digital dependency, having real-time purchase details is critical for consumers, merchants and card issuers alike," Johan Gerber, executive vice president, cyber and security products at Mastercard, told the news outlet. "We continue to collaborate with industry partners to bring clarity and simplicity before, during, and after transactions. By enriching transaction details, merchants can alleviate friendly fraud, reduce chargebacks and improve the customer experience."

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