Stay on top of fashion, get a great price from a local merchant, and buy
your hot dog and peanuts at the ball game--all from a mobile device? MasterCard
(NYSE:MA) is making all this - and more - possible, brought to life at
the Innovation Showcase where MasterCard displayed the many ways it is
revolutionizing the consumer shopping experience. Held in conjunction
with its annual Investor
Day, the Innovation Showcase offered a glimpse into the products and
services that transform the shopping experience and enhance convenience
and security for consumers.
A MasterCard Labs employee demonstrates how wearable devices can be used for digital shopping at the MasterCard Innovation Showcase event. (Photo: Business Wire)
"The digital lifestyle is radically altering the day-to-day shopping
experience, and habits, of consumers. As a result, consumers will now
shop and pay in whatever way best fits their needs and lifestyles, from
every device they have, with a simple tap, click or touch at the
register, in the aisle, at home, on the go - or anywhere else," said Ed
McLaughlin, Chief Emerging Payments Officer, MasterCard. "We continue to
lead this transition to digital and deliver the next, best and most
innovative solutions to meet the needs of consumers and merchants."
Here is a look at 10 ways to pay in the digital age and how MasterCard
is shaping the future of digital shopping and payments:
ShopThis! with MasterPass TM
- Imagine you're looking through your favorite digital fashion
content and see the must-have coat of the season. Through MasterCard's
work with Intel®
Fashion Labs, consumers will be able to buy products directly from
Intel's Virtual Shopping Experience - a fully interactive 3D virtual
fitting room app.
Wearable Devices - MasterCard Labs shows how wearable devices
are digital shopping devices -- which will change the way consumers
shop and pay for things and how merchants interact with their
MasterPass by MasterCard - If you're tired of entering the same
contact and payment information every time you shop online or via
mobile, this digital wallet solution can help. It simplifies the
shopping experience for consumers by storing shipping, personal and
card information to make digital checkouts much easier.
- This popular app is being used in various ways to provide
consumers with convenient ways to pay:
In-stadium - MasterCard is expanding this popular app to
allow consumers to order and pay for food from their seat with
their mobile device. Now in beta testing with Legends
Hospitality, QkR will help fans catch every minute of the game
at the stadium.
QkR Schools - This app means never having to hear "Mom, I
lost my lunch money" again. It makes it easy for parents to
pre-order and pay for school lunches.
- Who knew parking could give such great rewards? Through this
innovative technology with Parkeon, consumers can get coupons for
local businesses every time they use their MasterCard to pay for
Cash - This next generation loyalty card from Qantas
Airlines makes international travel more convenient--from check-in to
landing. It allows members to pre-load foreign currency to spend in
Australia or overseas at any of the 35 million locations MasterCard is
accepted. Even better - the card can also be used as your boarding
Rewards Network - With gas prices fluctuating, it's always nice to
get a reward for filling up the tank. With this partnership,
MasterCard cardholders earn savings on gas purchases, which they can
then use to shop at participating grocery stores.
"Digital Food" - MasterCard brings food donation into the
digital age, working to help transform the World
Food Programme's business model by replacing in-kind food
deliveries with "digital food". This allows people to buy food from
local traders using electronic payments and gives them an important
introduction to safer and more secure ways to pay.
Commerce - Simplify Commerce makes it very easy for merchants to
accept e-commerce and mobile commerce payments, regardless of payment
brand, in a matter of minutes, and provides consumers with the
convenience to pay how they want, when they want.
is a technology company in the global payments industry. We
operate the world's fastest payments processing network, connecting
consumers, financial institutions, merchants, governments and businesses
in more than 210 countries and territories. MasterCard's products and
solutions make everyday commerce activities - such as shopping,
traveling, running a business and managing finances - easier, more
secure and more efficient for everyone. Follow us on Twitter @MasterCardNews,
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130911006250/en/
Marcy Cohen, 914-249-2214