Azerion and Mattel, Inc. (NASDAQ: MAT) have announced their collaboration to bring the beloved characters of Mattel's Monster High to Woozworld, a social game and virtual fashion world.
From March 8 to April 9, players can enter Woozworld and meet their favorite characters Clawdeen Wolf, Frankie Stein, Draculaura and Deuce Gorgon at the Coffin Bean alongside Woozworld's beloved BestiZ. Players can experience the iconic Monster High crew in Woozworld by signing up at www.woozworld.com.
During the integration, visitors to Woozworld will be able to interact with their favorite Monster High characters, decorate their rooms with Coffin Bean furniture, and style their avatars using a variety of different gifts. Clawdeen Wolf, Frankie Stein, Draculaura and Deuce Gorgon all have unique accessories, hairstyles, and clothing that enable players to express their individual styles and personalities. The collaboration, which marks the second time Monster High characters have entered the world of Woozworld, promises to bring an exciting experience to fans of the popular Mattel franchise.
Mattel first introduced Monster High in 2010, and it quickly became a successful and beloved kids' property. The franchise seeks to foster a more accepting world where everyone is proud to be their authentic self. Today, Monster High is back with a reimagined set of fabulous characters reflected in a new set of dolls, accessories, apparel, costumes and more inspired by the original ghouls for a new generation that embraces what makes them unique and rallies people everywhere to express themselves. Production on both a new season of Nickelodeon's hit animated series Monster High and a sequel to Monster High The Movie are underway.
'We're excited to welcome Monster High to Woozworld, and can't wait for our players to experience this new collaboration,' said Jurriaan van Teunenbroek, Vice President of Games and Content at Azerion. 'Our team has worked hard to create a seamless integration that we hope fans of both IPs will enjoy.'
'Monster High has resonated with fans tremendously for its ability to empower the masses to express themselves and celebrate what makes them unique,' said Mike DeLaet, Global Head of Digital Gaming at Mattel. 'Sharing the brand's values of self-expression and creativity, Woozworld is a fantastic platform to bring the iconic characters and storylines of Monster High to life through a virtual community.'
About Woozworld
Woozworld is a virtual gaming community and social network service founded in 2009 and headquartered in Montreal, Quebec. Woozworld allows kids and teens to connect with each other through customizable profiles and interactive activities.
About Azerion
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion's integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through its technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion's games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
MATTEL, INC. 
