Mattel, Inc. announces the launch of a dynamic, unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain's combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is entering the digital art world.

Together, the two entities are dropping three one-of-a-kind NFTs of distinctive Barbie and Ken avatars. Styled in complete looks from Balmain's designs, each is accompanied by a one-of-a-kind bespoke set of Barbie-sized Balmain pieces, creating a unique digital and physical art collection. These Barbie x Balmain NFTs will be available exclusively through Mattel Creations, via an online auction hosted on mintNFT, guaranteeing buyers a unique place in fashion history as it moves into the virtual realm.

To mark the partnership, Barbie and Balmain have a launched digital campaign, which depicts the ready-to-wear and accessories collection on Barbie avatars. The promotion was conceptualized and styled by Charlotte Stockdale and Katie Lyall and photographed by Norbert Schoerner.