Mattel, Inc. announced that it has joined forces with 9 Story Media Group Inc. and Karma’s World Entertainment for a multi-year global licensing deal tied to Karma’s World, the new CG animated series created by Chris ‘Ludacris’ Bridges set to premiere on Netflix later this year. Mattel has the global licensing rights to develop a line of toys for the franchise, including dolls and doll accessories, styling heads, role play, plush and more. The collection is expected to launch at retailers across the globe beginning fall 2022. Created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges (Fast and Furious Franchise, Fear Factor, Crash), Karma’s World was originally inspired by Chris’ oldest daughter. The series follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart. Every episode is infused with hip-hop music, streetwear fashion and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity and the importance of community. Geared for children 6-9, Karma’s World is a coming of age story about a young Black girl finding her voice and using it to change her world. The deal was brokered by 9 Story’s dedicated brand management and consumer products division, 9 Story Brands.