Mattel, Inc. Joins with 9 Story Media and Karma’s World Entertainment for Multi-Year Global Licensing Deal on Chris Bridges’ Upcoming Animated Series Karma’s World on Netflix
April 26, 2021 at 12:00 pm EDT
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Mattel, Inc. announced that it has joined forces with 9 Story Media Group Inc. and Karma’s World Entertainment for a multi-year global licensing deal tied to Karma’s World, the new CG animated series created by Chris ‘Ludacris’ Bridges set to premiere on Netflix later this year. Mattel has the global licensing rights to develop a line of toys for the franchise, including dolls and doll accessories, styling heads, role play, plush and more. The collection is expected to launch at retailers across the globe beginning fall 2022. Created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges (Fast and Furious Franchise, Fear Factor, Crash), Karma’s World was originally inspired by Chris’ oldest daughter. The series follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart. Every episode is infused with hip-hop music, streetwear fashion and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity and the importance of community. Geared for children 6-9, Karma’s World is a coming of age story about a young Black girl finding her voice and using it to change her world. The deal was brokered by 9 Story’s dedicated brand management and consumer products division, 9 Story Brands.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.
Mattel, Inc. Joins with 9 Story Media and Karma’s World Entertainment for Multi-Year Global Licensing Deal on Chris Bridges’ Upcoming Animated Series Karma’s World on Netflix