Mattel, Inc.  has promoted Krista Berger to Senior Vice President, Barbie and Head of Dolls. In her new role, Berger will lead Product and Brand Marketing for Mattel?s Dolls category globally. Berger's career at Mattel began in the Dolls division, where she established a robust foundation of intellectual property, licensor management, and commercial expertise across the Dolls portfolio and the U.S. Barbie business.

When Mattel acquired Mega Brands in 2014, Berger served as a key member of the integration team, leading the Mega strategic rebranding initiative that resulted in increased distribution and impressive double-digit sales growth in the construction category. In 2017, Berger returned to the Barbie team and helped drive record performance by increasing the toy business by over 60%. Notably, Berger?s vision and leadership played a pivotal role in the re-establishment of Barbie as the #1 global doll property.

In her most recent role as Vice President for American Girl Marketing, Partnerships, Content Development, and Sales, Berger?s experience was instrumental in driving the success and innovation of the American Girl brand. Berger?s contributions and dedication to excellence have garnered several industry recognitions including the Ad Age 40 Under 40, Brand Innovators 40 Under 40, and the Women In Toys Wonder Women Award. She is highly active in the Women of Mattel ERG, serving as President from 2020-2022 and current Executive Sponsor.