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"…a recent makeover, including the rollout of more diverse dolls and female-empowering marketing, had shoppers doing double takes in the toy aisle. Barbie went on to become one of the strongest brands in parent company Mattel's arsenal. "

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HOW DID SHE

DO IT?

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Brand Purpose

Design-led Innovation

Cultural Relevance

Executional Excellence

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GIRLS WHO OWN A BARBIE DREAMHOUSE OWN

2x AS MANY

BARBIE ACCESSORIES

2x AS MANY

BARBIE DOLLS

©2021 Mattel.

All Rights Reserved

1B+ IMPRESSIONS 50+ GLOBAL ROLE MODELS

$1MM+ RAISED

RESEARCH ROLE MODELS CONTENT PRODUCTS FUNDRAISING

©2021 Mattel. All Rights Reserved

©2021 Mattel. All Rights Reserved

Mattel Reveals Maya Angelou Barbie Doll for Black History month

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"Our Efforts include a commitment to spotlight more Black role models," the company said in a statement.

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Mattel Inc. published this content on 24 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 March 2021 08:24:01 UTC.