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"…a recent makeover, including the rollout of more diverse dolls and female-empowering marketing, had shoppers doing double takes in the toy aisle. Barbie went on to become one of the strongest brands in parent company Mattel's arsenal. "
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HOW DID SHE
DO IT?
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Brand Purpose
Design-led Innovation
Cultural Relevance
Executional Excellence
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GIRLS WHO OWN A BARBIE DREAMHOUSE OWN 2x AS MANY BARBIE ACCESSORIES 2x AS MANY BARBIE DOLLS ©2021 Mattel. | All Rights Reserved |
1B+ IMPRESSIONS 50+ GLOBAL ROLE MODELS
$1MM+ RAISED
RESEARCH ROLE MODELS CONTENT PRODUCTS FUNDRAISING
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©2021 Mattel. All Rights Reserved
Mattel Reveals Maya Angelou Barbie Doll for Black History month
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"Our Efforts include a commitment to spotlight more Black role models," the company said in a statement.
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Mattel Inc. published this content on 24 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 March 2021 08:24:01 UTC.