1. Homepage
  2. Equities
  3. United States
  4. Nasdaq
  5. Mattel, Inc.
  6. News
  7. Summary
    MAT   US5770811025

MATTEL, INC.

(MAT)
  Report
Delayed Nasdaq  -  05/19 04:00:00 pm EDT
23.25 USD   -6.06%
05/11Mattel to introduce first 'Fashionista' Barbie doll with hearing aids
AQ
05/10U.S. importers turn to prayer and the President as West Coast port labor talks begin
RE
05/10UNO® Enters New Category of Gameplay with Launch of Wild Twists™ Playing Cards
BU
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Mattel reclaims rights for Disney Princess toys from Hasbro

01/26/2022 | 07:24am EDT
The Mattel logo is seen on a toy for sale in the Kidding Around toy store Manhattan, New York City

Jan 26 (Reuters) - Mattel Inc on Wednesday won the rights to produce dolls based on Disney royalty like Elsa and Jasmine, snatching back a highly lucrative license from archrival Hasbro Inc.

The reunion sent Mattel's shares surging 11% and is part of Chief Executive Ynon Kreiz's plan to turn the company around by getting more entrenched in big entertainment properties.

Mattel did not disclose the financial terms of the deal, which came seven years after it lost the rights and will also allow it to make dolls based on the "Frozen" movie franchise.

"This is a defining moment in our transformation," Kriez said in an interview.

"This has been a key priority as part of our turnaround and we worked very hard to win it ... the way we see it Disney Princess and Frozen are back home where they belong."

The toymaker has in recent years seen a resurgence in sales of the traditionally blonde Barbie doll thanks to new models with different skin tones, professions and attires that have struck a chord with a more diverse customer base.

Hasbro declined to comment but said it had renewed its licensing deal with Disney-owned Lucasfilm for "Star Wars" and would restart making products based on "Indiana Jones."

Mattel will start selling the toys that would also feature dolls based on popular movies such as "Aladdin," "Beauty and the Beast," "Brave," and "The Little Mermaid" from 2023.

The toymaker has struck similar deals with Disney for Pixar Animation Studio's "Toy Story" and "Cars" franchises, as well as "Lightyear." (Reporting by Praveen Paramasivam in Bengaluru; Editing by Saumyadeb Chakrabarty, Arun Koyyur and Aditya Soni)


© Reuters 2022
Stocks mentioned in the article
ChangeLast1st jan.
HASBRO, INC. -4.38% 86.76 Delayed Quote.-14.76%
MATTEL, INC. -6.06% 23.25 Delayed Quote.7.84%
WALT DISNEY COMPANY (THE) -1.11% 103.14 Delayed Quote.-32.66%
All news about MATTEL, INC.
05/11Mattel to introduce first 'Fashionista' Barbie doll with hearing aids
AQ
05/10U.S. importers turn to prayer and the President as West Coast port labor talks begin
RE
05/10UNO® Enters New Category of Gameplay with Launch of Wild Twists™ Playing Cards
BU
05/10Mattel, Inc. Launches Wild Twists Playing Cards by UNO
CI
05/09Berenberg Bank Adjusts Mattel's Price Target to $34 From $30, Maintains Buy Rating
MT
05/04Mattel Inc. shares have the potential to soar on the back of its new strategy and licen..
AQ
05/03MATTEL INC /DE/ Management's Discussion and Analysis of Financial Condition and Result..
AQ
04/28Mattel's Earnings Way Ahead of Expectations in 'Blowout' Q1, UBS Analysts Say
MT
04/27MATTEL : REPORTS FIRST QUARTER 2022 FINANCIAL RESULTS - Form 8-K
PU
04/27TRANSCRIPT : Mattel, Inc., Q1 2022 Earnings Call, Apr 27, 2022
CI
More news
Analyst Recommendations on MATTEL, INC.
More recommendations
Financials (USD)
Sales 2022 5 927 M - -
Net income 2022 535 M - -
Net Debt 2022 1 504 M - -
P/E ratio 2022 16,8x
Yield 2022 -
Capitalization 8 724 M 8 724 M -
EV / Sales 2022 1,73x
EV / Sales 2023 1,51x
Nbr of Employees 36 300
Free-Float 79,5%
Chart MATTEL, INC.
Duration : Period :
Mattel, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends MATTEL, INC.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 15
Last Close Price 24,75 $
Average target price 32,32 $
Spread / Average Target 30,6%
EPS Revisions
Managers and Directors
Ynon Kreiz Chairman & Chief Executive Officer
Richard L. Dickson Co-President & Chief Operating Officer
Steve Totzke Co-President & Chief Commercial Officer
Anthony P. DiSilvestro Chief Financial Officer
Sven Gerjets Chief Technology Officer & Executive VP
Sector and Competitors
1st jan.Capi. (M$)
MATTEL, INC.14.80%8 724
BANDAI NAMCO HOLDINGS INC.0.52%15 514
TAKE-TWO INTERACTIVE SOFTWARE, INC.-30.75%13 553
HASBRO, INC.-10.86%12 652
SQUARE ENIX HOLDINGS CO., LTD.1.53%5 588
SPIN MASTER CORP.-4.40%3 667