Matterport, Inc. announced that GUESS?, Inc. has adopted Matterport digital twins to ensure brand consistency across its stores and create immersive, virtual experiences for its employees, external buyers and wholesale partners. Since 2017, GUESS has used Matterport digital twins, or photorealistic digital replicas of stores, to realize a 200 percent increase in productivity, a 30 percent decrease in travel costs, and a 95 percent reduction in departmental paper and printer ink costs. Additionally, by equipping employees with iPad® and the Bigtincan sales enablement solution, GUESS trained and collaborated remotely with staff, engaged partners and wholesale customers, replacing in person store and showroom visits with virtual experiences.

At GUESS, visual merchandising teams frequently reimagine its brick-and-mortar experience. To ensure global brand consistency across stores, GUESS configures new layouts and displays in a mock store at its corporate headquarters (HQ). GUESS captures a digital twin of its sample space with a Matterport camera and then shares it with store managers globally to replicate in-person.

To provide detailed instructions for store teams, each digital twin contains Mattertags – color-coded, visual tags anchored to a specific product and embedded with audio, video, or detailed notes from GUESS HQ. Equipped with iPad, GUESS' store teams can view their Matterport digital twins directly through Bigtincan, the company's sales enablement platform and central hub for proprietary content and knowledge. With quick, convenient access to digital twins, retail associates can make merchandising updates on the fly and onboard new employees with rich, 3D visuals that demonstrate brand guidelines and in-store layouts.

Using digital twins in this process, GUESS saw a 200 percent increase in productivity in the same amount of time as a typical merchandising directive. Additionally, using digital twins allowed them to reduce team travel by 30 percent through remote collaboration and eliminate the typically manual process of printing and shipping materials directly to stores, resulting in a 95 percent reduction in departmental paper and printer ink costs. To liaise with buyers and wholesale partners, GUESS relies on showrooms to market new products and collections.

GUESS used Matterport digital twins in place of in-person showroom visits to create an immersive, virtual experience for buyers. With digital twins, GUESS can remotely share new collections and convey detailed product information, enabling buyers to view a garment from any angle, zoom in for closer inspection, and make direct purchases. Since adopting digital twins, GUESS has doubled its number of showroom appointments and significantly reduced the air travel previously required for its staff and wholesale customers.