The UK-based company, which makes products for households as well as professional cleaning markets, said it expects pretax profit for the year ending June 30, 2021 to be at least 10% ahead of current market consensus of 25.2 million pounds ($33.90 million).

McBride, which operates in over 12 countries with brands including Surcare, Ovenpride, Clean N Fresh and Hospec, said it had experienced weak trading in November and December in 2019, but expected strong trading in the same period this year in light of the pandemic.

"This improved revenue performance combined with continued factory efficiencies, limited operational impact from COVID-19, lower than expected operating costs and input costs for certain raw material and packaging items, will see a material year-on-year improvement in first half earnings," the company said.

The company had reported a 33% slump in earnings last fiscal year due to a drop in demand for its laundry products.

(Reporting by Priyanshi Mandhan; Editing by Shounak Dasgupta and Rashmi Aich)