The real reward, sustainability leaders say, is increased environmental awareness and engagement in the communities McDonald's Russia serves.
'For McDonald's, collaboration with + 1City is an opportunity to draw the attention of our visitors and employees to tasks that we can only solve together,' says Irina Korshunova, Senior Director of Quality and Sustainability at McDonald's Russia. 'In addition, we are helping develop sustainable eco-habits among participants and move the business closer to meeting our sustainable development goals.'
In fact, the idea for the partnership developed out of McDonald's Russia's corporate volunteering program. Last year, more than 3,000 corporate employees participated in the company's #MyEcoDay event and collected more than 45 tons of waste in 52 cities.
For this year's event, with more experience, employee and local community feedback and the +1City partnership, McDonald's Russia aim to cover all regions where we are present in Russia and engage more than 90 cities and 5,000 participants.
Importantly, while the partnership builds on McDonald's Russia's commitment to sustainability, a key aspect is integrating the use of McDonald's digital channels to help incentivize volunteers and ultimately reach a larger audience to participate.
In the next year or two, the market plans to expand the project by incorporating opportunities to 'Do Good with McDonald's' into the McDonald's app itself for a seamless digital experience. Customers will be able to access an ecosystem of community organizations, sign up to volunteer and earn McDonald's loyalty points through volunteer efforts all in one spot.
We'll take a free Big Mac® any day, but joining with customers to serve our communities is reward enough.
McDonald's Corporation published this content on 15 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 June 2021 16:15:03 UTC.