American fast-food giant McDonald's announced on Tuesday that it would be distributing Krispy Kreme doughnuts in its U.S. restaurants from this year onwards.

The decision is the culmination of a successful test phase, carried out in 160 outlets in Lexington and Louisville (Kentucky), which exceeded all expectations, according to the fast-food group.

Under the terms of the agreement, Krispy Kreme donuts will be available in McDonald's restaurants by the end of the year, with the aim of achieving national roll-out by 2026.

Initially, only three flavors (sugar icing, chocolate icing and colored sprinkles, and vanilla-flavored filling and chocolate icing) will be offered individually or in boxes of six, throughout the day.

This is a real change of dimension for Krispy Kreme, which will now have access to all 13.500 McDonald's restaurants in the United States.

Following this announcement, Krispy Kreme shares rose by over 25% on Tuesday morning on the New York Stock Exchange, while McDonald's shares gained 0.1%.

Copyright (c) 2024 CercleFinance.com. All rights reserved.