PRESS RELEASE : Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets

DGAP-News: Media and Games Invest plc / Key word(s): Miscellaneous 
Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market 
growth driven by post-pandemic re-increased advertising budgets 
2021-04-21 / 11:30 
The issuer is solely responsible for the content of this announcement. 
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Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market 
growth driven by post-pandemic re-increased advertising budgets 
April 21, 2021 - After growing at a revenue CAGR of 45% over the past 6 years, MGI announced several organic growth 
projects at the beginning of the current year both, in the games and the media segment. Together they represent the 
most extensive growth pipeline in the company's history. In addition, industry experts expect the media market to 
recover this year after being hit by the covid pandemic. U.S. digital advertising spending is expected to increase by 
26% in 2021, representing a 69% YoY increase in growth rate. MGI's Media Unit Verve, recently named one of the Top 12 
SSPs for programmatic CTV supply^[1], not only showed 59% revenue growth last year despite the difficult market 
environment, but also took the opportunity to position itself to leverage the re-increased advertising budgets and the 
corresponding market growth increase. 
"We have made an impressive start into 2021 not only with the two acquisitions of LKQD and KingsIsle. In fact, we were 
able to use the first quarter to lay numerous organic cornerstones for future growth. Among others, with the 
announcements of Heroes of Twilight and Skydome in the Games Unit the launch of operations of our Media Unit Verve in 
Japan, the third largest advertising market in the world, we currently have the strongest organic growth pipeline in 
our company's history. The positive growth prospects are complemented by a strong recovery of the media market due to 
the approaching end of the pandemic and by the EUR 40m tap issue in March, which again strengthened our war chest for 
further M&A-driven growth.", says Remco Westermann, CEO. 
Strongest organic growth pipeline in MGI's history 
After MGI has laid important groundwork for further growth during the past year, amongst other things with the listing 
on Nasdaq First North in Stockholm as well as extensive capital raising in the amount of EUR 120m, MGI was able to 
announce more organic growth projects at the beginning of this year than ever before. 
In the games unit MGI provided more new content for the existing games portfolio in Q1 2021 than in any previous 
quarter. However, there is much more to come in the coming quarters. MGI announced various game launches, including the 
Korean version of Trove, which went live in March on the public servers of the local publishing partner Aprogen Games. 
With the mobile game Heroes of Twilight, developed by top Canadian developer BKOM and the Multiplayer Online Battle 
Arena game Skydome from ambitious developer Kinship Entertainment, MGI announced further new titles for the portfolio. 
Apart from that many large updates for the current games are being prepared and also several other new games are 
expected to be launched. 
MGIs Media Unit Verve Group launched operations with an experienced team in Tokyo, Japan, focusing on serving local 
advertisers and brands. The Japanese Advertising market is the third largest advertising market in the world, following 
the United States and China. Another important step for Verve was the introduction of a new brand identity, bundling 
all media activities under the single Verve brand. Furthermore, Verve was able to continuously grow its games publisher 
partnerships with new clients such as Fuero Games, which has a portfolio of popular games on both the Android and the 
iOS platform. For instance, one of their games is a casual mobile game and accounts for over 20M downloads worldwide. 
Media Unit Verve to leverage re-increased advertising budgets 
While the global advertising market declined by around 4%^[2] overall last year due to the pandemic, this Covid-related 
hit was less significant in the digital advertising sub-sector. Digital advertising proved to be very robust and, after 
a decline in the second quarter, rose again significantly (driven primarily by advertising spending via video games and 
e-sports) and made up for these losses during the rest of the year. Thus, the digital advertising market grew less 
strongly in the pandemic year 2020 than in previous years, but still by around 12%^[3]. 
MGI's media unit Verve Group is active in the digital advertising market and offers various products and services with 
a focus on user acquisition for games companies. With this focus, the company managed to grow by approx. 59% in 2020 
despite the pandemic and thus significantly outperformed the market. Due to a faster than expected economic recovery, 
supported by economic stimulus packages and a decline in Covid rates, overall advertising spending is expected to 
increase significantly again this year. For example, industry specialist eMarketer expects digital ad spend in the US, 
the biggest advertising market in the world and MGIs core market, to grow by around 26% in 2021.^[4] Covid caused the 
shift from traditional media to digital media to accelerate further. In 2020, the digital advertising market accounted 
for around 59% of the total market. It is expected to increase to 70% by 2025, with the overall market growing at the 
same time.^[5] 
MGIs Media unit Verve did not only show strong growth in 2020 but made use of the year to further develop its product- 
and services portfolio. This leaves Verve well prepared and positioned to leverage the strong post-pandemic growth 
opportunities. 
Presentations 
MGI invites investors to participate in the presentation of the Q1 results on Monday, April 26, 2021 at 10:00 CEST. The 
presentation will be held in English and will also be available on-demand on the Company's website at www.mgi.group. 
https://tv.streamfabriken.com/media-and-games-invest-q1-2021 
Dial-In phone numbers 
Sweden: [phone] 
United Kingdom: [phone] 
USA: [phone] 
Germany: [phone] 
For further information, please contact: 
Remco Westermann 
Chairman of the Board and CEO 
[phone] 
Sören Barz 
Head of Investor Relations 
[phone] 
[e-mail], [e-mail] 
www.mgi.group 
Jenny Rosberg, ROPA, IR contact Stockholm 
Phone: [phone] 
Mail: [e-mail] 
Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt 
Phone: [phone] 
Mail: [e-mail] 
About Media and Games Invest plc 
Media and Games Invest plc is a digital integrated games and media company with main operational presence in Europe and 
North America. The company combines organic growth with value-generating synergetic acquisitions, demonstrating 
continuous strong, profitable growth with a revenue CAGR of 45% over the last 6 years. Next to strong organic growth, 
the MGI Group has successfully acquired more than 30 companies and assets in the past 6 years. The acquired assets and 
companies are integrated and amongst others cloud technology is actively used to achieve efficiency gains and 
competitive advantages. The Company's shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in 
the Scale segment of the Frankfurt Stock Exchange. The Company has a secured bond that is listed on Nasdaq Stockholm 
and on the Frankfurt Stock Exchange Open Market as well as an unsecured bond listed on the Frankfurt Stock Exchange 
Open Market. 
The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [e-mail], +46-8-528 
00 399. 
 
^[1] SSP: Supply Side Platform; CTV: Connected TV 
^[2] Magna: GLOBAL ADVERTISING LANDSCAPE Winter 2020 - https://magnaglobal.com/wp-content/uploads/2021/04/ 
MAGNA-GLOBAL-AD-FORECASTS-DECEMBER-2020-SUMMARY-PRESENTATION.pdf (page 21) 
^[3] PWC / IAB - Internet Advertising Revenue Report 2020 
^[4] eMarketer: US Digital Ad Spending 2021 - https://www.emarketer.com/content/us-digital-ad-spending-2021 
^[5] Magna: GLOBAL ADVERTISING LANDSCAPE Winter 2020 - https://magnaglobal.com/wp-content/uploads/2021/04/ 
MAGNA-GLOBAL-AD-FORECASTS-DECEMBER-2020-SUMMARY-PRESENTATION.pdf (page 27) 
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2021-04-21 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      Media and Games Invest plc 
              St. Christopher Street 168 
              VLT 1467 Valletta 
              Malta 
Phone:        [phone] 
Fax:          [phone] 
E-mail:       [e-mail] 
Internet:     www.mgi.group 
ISIN:         MT0000580101 
WKN:          A1JGT0 
Listed:       Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt (Scale), Munich, Stuttgart, Tradegate 
              Exchange; FNSE 
EQS News ID:  1187167 
 
End of News   DGAP News Service 
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1187167 2021-04-21

 
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(END) Dow Jones Newswires

April 21, 2021 05:31 ET (09:31 GMT)