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    MS   IT0001063210

MEDIASET S.P.A.

(MS)
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Domestic advertising sales lift Mediaset's Q1 operating profit

05/12/2021 | 03:51am EDT
FILE PHOTO: Berlusconi arrives at Montecitorio Palace for talks on forming a new government, in Rome

MILAN, May 12 (Reuters) - Italy's top commercial broadcaster Mediaset on Wednesday posted a 63% rise in first-quarter operating profit following lower costs and a rebound in domestic advertising sales from last year's pandemic-driven slump.

The broadcaster controlled by the family of former Prime Minister Silvio Berlusconi reported a first-quarter group operating profit of 67.9 million euros ($82.40 million) compared with 41.6 million euros last year.

In common with other traditional broadcasters across Europe, Mediaset faces growing competition from streaming services, such as Netflix, and from web giants including Google .

The Milan-based group has said it wants to pursue alliances with European peers to fend off the threat and expects a rebound in advertising over the coming months to strengthen its results, including cash generation, this year.

Domestic advertising revenue rose 6% to 453.5 million euros while total advertising sales, including Mediaset's Spanish unit fell to 625 million euros from 630 million euros a year ago. Total operating costs fell 11.6% to 566.3 million euros, the broadcaster said.

In 2019, before the pandemic, the group reported Q1 television advertising revenue of 707.3 million euros.

Mediaset shares rose 0.37% by 0715 GMT, broadly in line with Italy's all-share index.

To secure backing from its second-biggest investor Vivendi for pan-European expansion plans, Mediaset last week sealed a landmark accord with the French group, ending a five-year legal battle. ($1 = 0.8241 euros) (Reporting by Elvira Pollina; editing by Barbara Lewis)


© Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET INC. 0.77% 2448.91 Delayed Quote.39.73%
MEDIASET ESPAÑA COMUNICACIÓN, S.A. -1.52% 5.17 Delayed Quote.21.36%
MEDIASET S.P.A. 0.00% 2.92 Delayed Quote.41.13%
NETFLIX, INC. 2.28% 499.89 Delayed Quote.-7.55%
VIVENDI SE 0.45% 29.19 Real-time Quote.10.65%
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Financials
Sales 2021 2 796 M 3 388 M 3 388 M
Net income 2021 254 M 308 M 308 M
Net Debt 2021 984 M 1 192 M 1 192 M
P/E ratio 2021 13,4x
Yield 2021 2,38%
Capitalization 3 321 M 4 027 M 4 024 M
EV / Sales 2021 1,54x
EV / Sales 2022 1,46x
Nbr of Employees 4 933
Free-Float 20,6%
Chart MEDIASET S.P.A.
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Mediaset S.p.A. Technical Analysis Chart | MarketScreener
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Technical analysis trends MEDIASET S.P.A.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 13
Average target price 2,54 €
Last Close Price 2,92 €
Spread / Highest target 20,5%
Spread / Average Target -12,9%
Spread / Lowest Target -69,2%
EPS Revisions
Managers and Directors
NameTitle
Pier Silvio Berlusconi Deputy Chairman & Chief Executive Officer
Simone Sole Head-Finance & Administration
Marco Giordani Chief Financial Officer & Executive Director
Fedele Confalonieri Chairman
Niccolò Querci Executive Director, Manager-HR & Operations
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