MEDIROM Healthcare Technologies : Announces its latest Key Performance Indicators (KPIs)

MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

New York/July 19, 2021 - MEDIROM Healthcare Technologies Inc. (Nasdaq CM: MRM), a Japanese based holistic healthcare Company (the "Company"), today announced its major Key Performance Indicators, or KPIs, updated for the month of June 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of June 2021.

• The number of salons was 313 in June 2021, up from 289 in the year-ago period, primarily as a result of the acquisition of another brand in May 2021.
• Total customers served were 68,069 in June 2021 versus 51,686 in June 2020, an increase due to a recovery from the COVID-19 impact.
• Sales per customer slightly increased to JPY 6,350 in June 2021, up from JPY6,234 in June 2020. The increase is attributed to the promotional activities at spa facilities.
• Our repeat ratio, a measure of repeat customers, was 81.2% in June 2021, no change from June 2020.
• Our operation ratio recovered from the COVID-19 impact to 48.6% in June 2021, increasing from 40.8% in the year-ago period.

	Number of	Total	Sales Per		Operation Ratio
	Customers	Repeat Ratio (*4)
	Salons (*1)	Customer (*3)	(*5)
	Served (*2)
June-20	289	51,686	JPY 6,234	81.2%	40.8%
July-20	288	60,964	JPY 6,276	80.6%	43.3%
August-20	284	66,464	JPY 6,351	80.4%	47.5%
September-20	284	64,809	JPY 6,245	80.2%	48.1%
October-20	291	65,820	JPY 6,269	80.3%	47.0%
November-20	291	63,993	JPY 6,312	80.7%	47.6%
December-20	290	64,649	JPY 6,486	82.6%	48.2%
January-21	302	56,557	JPY 6,443	84.0%	44.6%
February-21	302	56,370	JPY 6,443	83.0%	47.6%
March-21	303	62,441	JPY6,352	81.9%	47.0%
April -21	301	63,682	JPY 6,250	81.4%	46.3%
May-21	313	66,604	JPY 6,370	80.6%	48.7%
June-21	313	68,069	JPY 6,350	81.2%	48.6%

(*1) Number of Salons: Directly-operated salons, and franchisees' salons.

(*2) Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available (excludes certain salons for which comparative data is not available).

(*3) Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.

(*4) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.

(*5) Operation Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available.

			Number of Salons
320
310
300
290
280
270
260
250
January February	March	April	May	June	July	August	OctoberNovemberDecember
					September
				2020		2021

		Total Customers Served
75,000
65,000
55,000
45,000
35,000
25,000
15,000
5,000
January February	March	April	May	June	July August	OctoberNovemberDecember
				September
				2020	2021

		Sales per Customer
6,500
6,450
6,400
6,350
6,300
6,250
6,200
6,150
6,100
6,050
6,000
January February	March	April	May	June	July	August	OctoberNovemberDecember
					September
				2020		2021

				Repeat Ratio
90.0%
88.0%
86.0%
84.0%
82.0%
80.0%
78.0%
76.0%
74.0%
72.0%
70.0%
January	February	March	April	May	June	July	August	OctoberNovemberDecember
						September
					2020		2021

				Operation Ratio
60%
50%
40%
30%
20%
10%
0%
January	February	March	April	May	June	July	August	OctoberNovemberDecember
						September
					2020		2021

MEDIROM operates 313 (as of June 30, 2021) relaxation salons across Japan, Re.Ra.Ku™, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav™", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker™". MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.

URL ：https://medirom.co.jp/en

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