MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

New York/December 13, 2021 - MEDIROM Healthcare Technologies Inc. (Nasdaq CM: MRM), a holistic healthcare Company based in Japan (the "Company"), today announced its major Key Performance Indicators, or KPIs, updated for the month of November 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of November 2021.

  • The number of salons was 316 in November 2021, up from 291 in the year-ago period, primarily as a result of the acquisition of another salon brand in May 2021.
  • Total customers served increased to 65,569 in November 2021 from 63,993 in the year-ago period.
  • Sales per customer increased to JPY 6,466 in November 2021, up from JPY6,312 in November 2020. Such increase is mainly attributed to the upselling of value-added optional services.
  • Our repeat ratio, a measure of repeat customers, increased to 81.9% in November 2021 from 80.7% in the year- ago period.
  • Our operation ratio was 47.7% in November 2021, which remained stable compared to in the year-ago period.
  • The total number of salons with data increased to 221 in November 2021, from 220 in November 2020. The number of salons with data decreases when we close salons with data available and increases as we open salons with such data.

Number of

Number of

Total Customers

Sales Per

Salons with

Repeat Ratio (*5)

Operation Ratio (*6)

Salons (*1)

Served (*3)

Customer (*4)

Data (*2)

November-20

291

220

63,993

JPY 6,312

80.7%

47.6%

December-20

290

221

64,649

JPY 6,486

82.6%

48.2%

January-21

302

218

56,557

JPY 6,443

84.0%

44.6%

February-21

302

218

56,370

JPY 6,443

83.0%

47.6%

March-21

303

217

62,441

JPY6,352

81.9%

47.0%

April -21

301

219

63,682

JPY 6,250

81.4%

46.3%

May-21

313

212

66,604

JPY 6,370

80.6%

48.7%

June-21

313

219

68,069

JPY 6,350

81.2%

48.6%

July-21

314

220

70,912

JPY 6,498

81.0%

48.1%

August-21

315

221

66,323

JPY 6,592

81.3%

46.5%

September-21

316

221

65,130

JPY 6,428

82.0%

46.7%

October-21

316

221

68,608

JPY 6,486

83.3%

48.9%

November-21

316

221

65,569

JPY 6,466

81.9%

47.7%

(*1) Number of Salons: Includes our directly-operated salons, and franchisees' salons.

(*2) Number of Salons with Data: The number of salons for which comparable financial and customer data is available.

(*3) Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available.

(*4) Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.

(*5) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.

(*6) Operation Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available.

*Since July 2021, the salon operation business has been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.

MEDIROM operates 316 (as of November 30, 2021) relaxation salons across Japan, Re.Ra.Ku®, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav®", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Bracelet" (formerly known as "MOTHER Tracker®"). MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.

URLhttps://medirom.co.jp/en

■Contacts

Investor Relations Team ir@medirom.co.jp

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Medirom Healthcare Technologies Inc. published this content on 14 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 December 2021 22:07:06 UTC.