Meitu, Inc. has unveiled a limited edition of its V6 smartphone, a joint project with The British Museum, at the British House in Beijing. The artistic legacy of the world's largest museum lends the co-branded smartphone an elegant touch of Rococo style, which will enhance the appeal of the V6 among female consumers. This is the first time that the British Museum has partnered with a smartphone brand on a co-branded project. With the aim of bringing the beauty of the Rococo style to modern times, the co-branded smartphone has been designed with inspiration from Antoine Watteau, one of the most important and famed Rococo artists. The entire package, with uniform color combination and pattern, includes the smartphone, ECCO leather case and an additional cosmetic brush set. The smartphone package's graceful and romantic vibe shows that it is made for the booming "female economy" across the globe. In this sector, the Meitu smartphone, since its first launch in 2013, has long been a bellwether, attracting female consumers with the excellent performance and functionality of its photo technology. In the past, Meitu has launched co-branded smartphones with a range of famous cartoon icons, such as Hello Kitty, Doraemon, Dragon Ball and Sailor Moon.