Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Hong Kong Stock Exchange  >  Meitu, Inc.    1357   KYG5966D1051

MEITU, INC.

(1357)
  Report
End-of-day quote. End-of-day quote Hong Kong Stock Exchange - 11/24
1.56 HKD   +5.41%
09/21MEITU : launches brand new AR creation tool to enrich the Meitu content ecosystem
PU
09/01Hong Kong shares close higher on strong China manufacturing data
RE
08/27MEITU : Announces 2020 Interim Results
PU
SummaryChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsPress ReleasesOfficial PublicationsSector news

Meitu :'s BeautyCam Partners with Dior to Customize App UI Design for Valentine's Day

03/01/2018 | 04:53am EST

HONG KONG, March 1, 2018 /PRNewswire/ -- Meitu Inc. (Meitu), the acclaimed publisher of the Chinese selfie photo enhancement app BeautyCam, has partnered with luxury fashion brand Dior to roll out a new customized user interface (UI) design, "Miss Dior," for Valentine's Day this year.

To celebrate Valentine's Day and bring forward Meitu's mission of inspiring more people in expressing their beauty, Meitu's BeautyCam incorporates Dior's classical style into the new UI with a pink touch, and changes the selfie button into an icon of Miss Dior perfume bottle.

BeautyCam's New limited edition pink UI design "Miss Dior" on Valentine's Day

"The cooperation between BeautyCam and Dior marks a new page for a camera app customizing UI design for brands. The design not only adheres to Dior's unique aesthetics and corresponding marketing materials but meets BeautyCam's users' pursuit of beauty and fashion," said Xinhong Wu, founder and CEO of Meitu. He further said that the opening page and homepage icons also bring exposure. After just two days, the new UI has driven a surge of exposure outreach to nearly 250 million audience members and gained about 2.5 million clicks.

As part of the campaign, BeautyCam also launched a UGC (user-generated content) activity on Chinese social media platform Weibo, where users shared their experiences of giving gifts to their loved ones. "I want to be a better self for my loved ones. I want to do what I love and become a lady with personality and charisma," wrote a user on Weibo. "I could feel the luxury when taking selfies with the app," wrote another user.

BeautyCam X Dior launched a selfie AR "tattoo kiss" in the app

For Dior, it was not the brand's first time to partner with BeautyCam. When Dior released its Addict lip gloss products in October 2017, BeautyCam also launched a selfie AR "tattoo kiss" feature in its app, where users could try out different lip colors with the AR filter powered by facial recognition technology.

In addition, Meitu has also worked with other luxury brands including GUCCI, MAC and NARS to provide their users with superior fashion experiences. "BeautyCam encourages female users to pursue beauty with confidence," said Xinhong Wu, founder and CEO of Meitu. "Well-designed commercialization does not harm the user experience; rather, it enriches the experience. We've maintained good relationships with high-end luxury brands to bring users more diverse features," said Wu.

About Meitu (Stock code: 1357.HK)

Established in October 2008, Meitu is a leading mobile Internet company headquartered in China. With the vision of building software and hardware around "beauty", Meitu has developed a rich portfolio of software and smart hardware products such as Meitu, BeautyCam, Meipai (a short-form video community app) and Meitu Smartphones, which have transformed the way people create and share the idea of "beauty." As of June 2017, Meitu has amassed over 1.5 billion unique users worldwide and engaged 481.3 million MAUs. It has successfully established its influence in overseas markets with more than 500 million users abroad, even launching localized apps and building teams overseas in places such as New Delhi, India; Sao Paulo, Brazil; Palo Alto, California; Singapore and Tokyo, Japan. According to App Annie, Meitu has repeatedly ranked as one of the top eight iOS non-game app developers globally together from June 2014 to January 2017.

Cision
View original content with multimedia:http://www.prnewswire.com/news-releases/meitus-beautycam-partners-with-dior-to-customize-app-ui-design-for-valentines-day-300606505.html

SOURCE Meitu


© PRNewswire 2018
All news about MEITU, INC.
09/21MEITU : launches brand new AR creation tool to enrich the Meitu content ecosyste..
PU
09/01Hong Kong shares close higher on strong China manufacturing data
RE
08/27MEITU : Announces 2020 Interim Results
PU
08/27MEITU : Monthly Return of Equity Issuer on Movements in Securities for the Month..
PU
2019MEITU : Inside information-positive profit alert
PU
2019MEITU : Resignation of joint company secretary and change of authorized represen..
PU
2019MEITU : Termination of concert party agreement and undertaking due to prc regula..
PU
2019SUPPLEMENTAL ANNOUNCEMENT - DISCLOSE : Acquisition of approximately 57.09% effec..
PU
2019China selfie app firm Meitu forays into skincare to counter drop in users
RE
2018MEITU : BeautyPlus Partners with DKNY to Launch New Product Campaign in APAC
BU
More news