Meitu's BeautyPlus has launched its new function Easy Editor, which features easy Tap-to-Edit on any facial parts to ultimately simplify the operation and improve user experience. With Easy Editor, users intuitively tap on the facial area or parts they want to edit. For example, a user could tap on their eyes to: resize them, remove dark circles, or even apply eye shadow. This simple process of tapping what one want to edit applies to all other parts of the human face that are recognized by Meitu's proprietary facial recognition technologies. There are usually over ten icons in a classic editor, which confuses users when they need to find one specific editing function from all of them. Easy Editor is designed to solve the problem, with which users can simply tap on the parts they want to edit and available retouch features will be intelligently displayed. A more immersive experience: Utilizing Easy Editor has negated the need for permanent toolbars that adorn traditional editors, the space being freed up is then utilized to ensure a bigger canvas for editing. An underlying smart-focus algorithm will make sure that what the user is editing is always in focus and occupying the full dimension of the user's screen. Expanding into Overseas Markets: By creating a feature that is accessible to even the least tech savvy of users, Meitu is working to expand its overseas presence to places where photo editing is not as popular as it is in Asian markets.