'Falcon's Beyond Global' Launches As Fully Integrated Development Enterprise For IP-driven Parks, Resorts, Media, & Merchandise.
New enterprise brings proprietary 'Katmandu' and partner IPs to global markets through theme parks, resorts, feature films, episodic series, consumer products, and beyond.
Joint venture with
With proven theme park success in
Until now, it has proven almost impossible for most IP franchises to rapidly deploy across media content, consumer products, and hardest of all, themed location-based entertainment, all at once.
The new enterprise, supercharged by a joint venture with
Melia, the world's #1 leisure hotel group with 390+ properties in 40 countries, many in prime beach destinations, is jointly developing theme park + resort combos with Falcon's Beyond at flagship properties on multiple continents.
Falcon's Beyond was formalized this May when leading attraction design & master-planning firm Falcon's
This powerful combination has instantly created the only fully integrated source for simultaneous entertainment IP activations-from streaming media development to theme park site acquisition; master planning to brick-and-mortar projects; immersive ride & attraction design to merchandise creation; right through world-class park & resort operation.
Expanding and Evolving the Katmandu IP
A first major focus of Falcon's Beyond will be to apply its IP Expander model to the rapid evolution of its original and wholly-owned 'Katmandu' IP-already popular with the millions of Europeans who have visited
Audiences resonate with the Katmandu universe's timeless, intertwined tales-where mythical characters come to life in wild adventures, inspiring wonder with imaginative, immersive realms, elusive yetis, and a multicultural cast of adventurers.
Along with new characters, a streaming video series, and merchandise, the proven Katmandu IP will undergo a brick-and-mortar expansion. Through unique technological capabilities, Falcon's Beyond will establish Katmandu as the first world-class theme park to have every ride and attraction customized to a centralized story 'like chapters in the same legend,' and digitally tied to individual guest experiences.
Development is moving forward on additional Katmandu parks on the grounds of Melia resorts in
Enabling the Impossible
'Falcon's Beyond Global represents the ultimate combination of unlimited storytelling potential, agile and flexible real estate scalability, and imaginative expansion into a multitude of categories,' said
'We are truly enabling the impossible,' said Scott Demerau, Executive Chairman of Falcon's Beyond Global and co-founder of
Creating 'Big-Experience, Small-Footprint' Parks
Falcon's Beyond will elevate this unique, proven model of 'Big-Experience, Small-Footprint' theme parks for Katmandu and other IPs around the world, leveraging the joint venture with Melia, whose global operating presence enables growth in any tourism destination across the
Revolutionary Alternative to Mega Parks
Traditional 'mega theme parks' require at least 6-8 years of planning, billions in investment, difficult real estate acquisition, new transportation infrastructures, urban planning, and 5-7 years of construction.
Falcon's Beyond delivers a revolutionary alternative.
Falcon's proprietary rides and attractions are world-class, cutting-edge, story-driven, and the first of their kind. Its patented technologies are uniquely able to create mega-park experiences in 'Big-Experience, Small-Footprint' parks - which leverage underused land on existing resorts in dense tourist hotspots. Falcon's Beyond parks can be deployed in as little as a 24-36 month window at a tiny fraction of the cost of a mega park, with Falcon's providing expert, ongoing operations.
A True Disruptor
'Melia is committed to bringing extraordinary experiences to our guests around the world,' said
'Falcon's Beyond and its unprecedented, imaginative, and already-deployed IP activation model completely shifts the established entertainment industry paradigm,' said industry leader
With its expertise in intellectual property expansion, licensing, and immersive experiences, Falcon's Beyond Global has unprecedented power to turn imagined worlds into reality - inspiring wonder in audiences and guests, with memories to last a lifetime.
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