- In order to protect intellectual property rights,
Mercado Libre deploys algorithms that learn from member´s notices and remove over 99% of infringing listings. - The company's third Transparency Report lists the main projects and outcomes of the measures rolled out to assure the security of digital services, data protection, and the fight against counterfeiting and piracy.
Published biannually, the Transparency Report focuses on the results from four main areas: law enforcement information requests, the response rate to takedown listings that infringe the company’s Terms and Conditions, intellectual property rights protection measures, and personal data management.
“This new report reinforces our commitment to the safety of our ecosystem and our users’ experience whilst showing our cooperation with law enforcement authorities throughout the region. We will keep innovating to develop new tools that will allow us to improve everything we do.” says Federico Deyá, Head of the
KEY DATA IN THE REPORT
- In the reported period, we received more than 16,000 inquiries on users’ transactions or information from law enforcement authorities. 90% of them were responded with the requested information, whereas the remaining 10% consisted of incorrect requests or requesting information
Mercado Libre does not have. - Only 1.09% of the 585,879,265 active listings during the semester were subject to removal or suspension due to a Court decision or violation of Terms and Conditions. When compared to the previous Transparency Report, the number of listings removed due to infringements dropped 27%, clearly showcasing the effectiveness of our detection and monitoring tools. 99% of deleted content was proactively detected by Mercado Libre’s own teams and systems.
- The Brand Protection Program (BPP) uses automated artificial intelligence and machine-learning tools that feed off its enrolled members’ notices. In the reported period, 569,451 notices based on Intellectual Property Rights (IPR) alleged infringements were received, which represents only 0.1% of the items offered on the site, showing that the platform’s technology and machine learning tools helped reduce the number of notices by 41.2% when compared to the previous reported period.
- The ARCO rights (Spanish acronym for Right to Access, Rectification, Cancellation, and Object to processing) guarantee users control over their personal data. In this period, 19.3% fewer ARCO rights exercises were made compared to the previous: 13,438.
See full Report
About
Founded in 1999,
Source:
2022 GlobeNewswire, Inc., source