'Transformation is happening right now at Mercedes-Benz in the
Mercedes-Benz aims to be a leader in both electric driving and vehicle software. To facilitate this development, the Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on this Electric transformation in the
'The Mercedes EQ experience is a fully immersive learning event designed to leave participants not only energized about our brand's electric future, but also confident explaining the benefits and technology to our EV customers - both present and future,' said
To reinforce the knowledge gained, participants will engage in three days of training with frequent gamified learning checks including team-based competitions, further igniting brand passion among team members who will become multipliers of the electrified luxury experience. At the conclusion of the program, dealership employees should feel inspired around Mercedes-EQ so that EV operations, sales, and efforts toward sustainability are as natural as refueling a car.
Mercedes-EQ Experience Program Itinerary
Connect
This first day of training provides an opportunity for participants to meet peers and experience a high-energy instructor-led kickoff.
Charge Up
The second day of the program consists of four interactive and immersive modules where individuals will partake in a Mercedes-EQ virtual reality learning session about the heritage, technology and future strategies of Mercedes-EQ, a hands-on interactive workshop about EV building block technology and how to address the new electric customer experience, a factory learning session at MBUSI Plant One where Mercedes EQ vehicles are assembled, and finally, a factory learning session in the all new MBUSI Battery Plant.
Electrify
The third day of training is focused on dynamic driving experiences both on-road and on-track at the world class
'Our mission for the Mercedes-EQ Experience is to energize each and every team member about our new products and technology and immerse them in our future of electrification and digitization,' said
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anne.mcgregor@mbusa.com
ashley.gissell@mbusa.com
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