Stuttgart-For Mercedes-Benz customers who opt for an all-electric or plug-in hybrid (PHEV) vehicle, the smartphone app Mercedes me Eco Coach[1] offers the support of a personal trainer for environmentally conscious driving.
- Mercedes me Eco Coach app clocks up more than 50,000 users
- Mercedes-Benz marks occasion by offering charging vouchers with 50 percent discount as part of integrated bonus scheme
- On average, app users show significant improvements in driving style and charging habits
So far, the app is providing more than 50,000 users with helpful and fun advice on the best way to make the most of an electric drive. Of those downloads, more than 24,000 are by users in
'With Eco Coach, customers of our all-electric vehicles and plug-in hybrids can get to know their car better, increase the efficiency of their driving style and thus protect the environment,' says
Significantly improved driving style and charging habits
The Eco Coach is designed to make the transition to electric mobility easier for Mercedes-Benz customers, to provide them with information and to motivate them through its gamification elements. And it's proving successful. Users of the Mercedes me Eco Coach driving the brand's PHEVs achieve a proportion of electric drive averaging 58 percent. Analysis from the anonymized backend of the Eco Coach app show that this is 22 percent more than those PHEV drivers who do not use the Eco Coach. Drivers of all-electric vehicles are also turning in an excellent performance. Their average state of charge (SoC) after a charging session is 79 percent - which is just one percentage point lower than the figure of 80 percent recommended by Mercedes-Benz for the longest possible battery life.
New app users also benefit from the voucher promotion
It's not just registered Mercedes me Eco Coach users who benefit from the 50-percent discounted charging vouchers. Even those currently downloading the app for the first time can profit. It would be no problem, for instance, to collect the points necessary for a
[1] In order to use the Mercedes me connect service 'Mercedes me Eco Coach', a personal Mercedes me ID and agreement to the Mercedes me connect Terms of Use are required.
[2] To use the 'Mercedes me Charge' service from Mercedes me connect, users require a personal Mercedes me ID and must agree to the terms of use of Mercedes me connect. Furthermore, in
Press Contact
pascal.becker@mercedes-benz.com
Communications Drivetrain & Infrastructure - Regulations and Sustainability
pascal.becker@mercedes-benz.com
Tel:+49 160 8630908
oliver.fenzl@mercedes-benz.com
Manager Communications Drivetrain & Infrastructure
oliver.fenzl@mercedes-benz.com
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