Starting January 19, 2022, we will be removing some Detailed Targeting options that relate to topics people may perceive as sensitive, such as targeting options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

Examples include:

  • Health causes (e.g., "Lung cancer awareness", "World Diabetes Day", "Chemotherapy")
  • Sexual orientation (e.g., "same-sex marriage" and "LGBT culture")
  • Religious practices and groups (e.g., "Catholic Church" and "Jewish holidays")
  • Political beliefs, social issues, causes, organizations, and political figures

We understand this update may create a change for government, political and nonprofit organizations who turn to Meta advertising to achieve their goals. We remain committed to helping your organization reach your audience.

We believe that our ads system can continue to evolve to meet the needs of everyone we serve, while working diligently to continue supporting one of the best things about Facebook -- helping people connect with and discover organizations they care about. The following targeting options will continue to be available to help your organization ensure you're following our advertising delivery best practices, as well as be prepared for the upcoming changes:

  • Broad targeting: Broad targeting includes gender, age and location. For example, governments looking to promote valuable information on COVID-19 can use broad targeting options, such as location, to reach as many people as possible in specific, key locations.
  • Custom Audiences: Custom Audiences let you find your existing audiences among people who are on Facebook. You can use sources like people who have visited your website or engaged on Facebook to create Custom Audiences of people who already know you. For example, an advocacy group looking to drive email signups can use Engagement Custom Audiences to reach people who have watched their videos .
  • Lookalike audiences: A lookalike audience is a way your ads can reach new people who are likely to be interested in your organization because they share similar characteristics to an existing Custom Audience. For example, a candidate running for office looking to drive donations from new donors can create a lookalike audience from their current donor list to target an audience of people who are similar to (or "looklike") their existing donors.

Learn more about objectives and audiences on Meta technologies by watching our quick training.

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Meta Platforms Inc. published this content on 07 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 January 2022 01:47:01 UTC.