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MarketScreener Homepage  >  Equities  >  Xetra  >  Metro AG    B4B   DE000BFB0019

METRO AG

(B4B)
  Report
Delayed Quote. Delayed Xetra - 01/15 11:35:29 am
10.08 EUR   -0.49%
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METRO : MAKRO encourages people all over the world to order Christmas menu at a restaurant nearby

11/24/2020 | 04:12am EST

The wholesaler METRO/MAKRO has launched an extensive campaign on TV and online, which will be shown across the globe. METRO/MAKRO wants to support the gastronomy sector, while at the same time showing everyone an opportunity for a pleasant respite from the challenges of their everyday lives during lockdown.

The objective of the global campaign "Give your kitchen a break" is to encourage as many people as possible to order their menu for this year's festive season at a restaurant near them. Following recent months, during which daily life - including all its new and old challenges - has taken place in people's homes for most of the time, now at least the kitchen at home gets a break. On the other hand, the global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. That's why, by launching this campaign, METRO aims to further support the food service industry.

Gisele Musa, VP/Global Director Branding METRO AG: "Usually our communication is targeting our professional customers, but with #GiveYourKitchenABreak we stretched our audience, also in terms of media spent, to connect with the general public. Because of the pandemic, the gastronomy business is having the hardest time ever; but also, people are fed up with their lockdown home situation. That's why we send out an invitation to the whole society to play a role, take a break and show their support while enjoying their Christmas menu from independent restaurants. It allows gastronomy to stay in business and people can still enjoy all the choices around them. A perfect combination for a special Christmas in this special year."

The campaign film is available here.

https://www.youtube.com/watch?v=0fyhSM4S7T4&feature=youtu.be

Picture is available at AP Images (http://www.apimages.com)

About METRO

METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 16 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. The company operates in 34 countries and employs more than 100,000 people worldwide. In financial year 2018/19, METRO generated sales of EUR27.1 billion.

Contact:

METRO AG

Corporate Communications

0049-211-6886-4252

presse@metro.de

www.metro-cc.com

Source: RealWire

.

(C) 2020 M2 COMMUNICATIONS, source M2 PressWIRE

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Financials
Sales 2021 26 087 M 31 500 M 31 500 M
Net income 2021 147 M 178 M 178 M
Net Debt 2021 3 098 M 3 741 M 3 741 M
P/E ratio 2021 24,9x
Yield 2021 2,98%
Capitalization 3 664 M 4 430 M 4 424 M
EV / Sales 2021 0,26x
EV / Sales 2022 0,28x
Nbr of Employees 88 306
Free-Float 33,2%
Chart METRO AG
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Technical analysis trends METRO AG
Short TermMid-TermLong Term
TrendsBullishBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 10
Average target price 8,68 €
Last Close Price 10,08 €
Spread / Highest target 78,6%
Spread / Average Target -13,9%
Spread / Lowest Target -59,3%
EPS Revisions
Managers and Directors
NameTitle
Christian Baier Co-Chief Executive Officer & CFO
Rafael Gasset Co-Chief Executive & Operating Officer
Jürgen B. Steinemann Chairman-Supervisory Board
Eric Poirier Co-Chief Operating Officer
Gwyneth Victoria Burr Member-Supervisory Board
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