Metsä Board Corporation press release 08.09.2021
The winners of the Public Award and the General Packaging Platinum Award at the 2021 European Carton Excellence Awards were produced with paperboard from Metsä Board, part of Metsä Group. The results were announced at a virtual ceremony held on 8th September.
The new 'Smarties Giant Hexatube' won the public voting. It is a plastic-free pack, comprised of a one-piece construction made entirely from recyclable paperboard with an integrated cartonboard lid. The carton was produced by WestRock on MetsäBoard Pro FBB Bright lightweight paperboard.
Yves Rocher's luxurious New Year makeup calendar, produced by Durero Packaging, was presented with a Platinum Award, General Packaging, Virgin Fibre. The attractive heptagonal pack is made up of seven identical, linked cartonboard triangular cases, each containing an individual make-up gift. The calendar is made using MetsäBoard Prime FBB Bright lightweight paperboard.
'Paperboard is made of renewable material and is easy to recycle, offering an excellent alternative to plastic as well as positive consumer experiences of which the winning cartons are good examples,' says Maarten Florizoone, Sales Director, Converters Team at Metsä Board. 'I would like to congratulate all the teams behind the winning designs.'
This year, the European Carton Excellence Award, Europe's most prestigious award for cartonboard packaging, celebrates its 25th anniversary. The competition is organised by the European Association of Carton and Cartonboard manufacturers Pro Carton and the European Carton Makers Association ECMA.
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For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable resource, traceable to origin in sustainably managed northern forests. We are a forerunner in sustainability, and we aim for completely fossil free mills and raw materials by 2030.
Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2020, our sales totalled EUR 1.9 billion, and we have about 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.
Metsä Group's annual sales is approximately EUR 5.5 billion, and we have around 9,200 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by 100,000 forest owners.
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