FY 2021 Results Presentation

Sottotitolo

Milan, 28th April 2022

Audience & Advertising

Sottotitolo

MFE FY 2021 | Total advertising revenues

(yoy growth, mio Euro)

+14.4% +2.4%

1,936.3*

1,982.0

1,732.0*

FY 2019

FY 2020

FY 2021

FY 2021 Advertising market share: 40.9% (+60 bps yoy / +260 bps vs 2019)

MFE FY 2021│Weighted contribution to growth by sector

FY 2021 vs FY 2020 (yoy % growth)

OTHERS

TRAVEL & LEISURE, DURABLES/TECH, CLOTHING, TOYS

MFE FY 2021 +14.4%

4.5%

E-COMMERCE

4.2%

NON FOOD

FOOD

RETAIL

TELCO

PHARMA

MEDIAFINANCE -0.3%

AUTOMOTIVE -1.3%

Source: internal elaborations based on Nielsen data

2.5%

Index YOY

TVL

TVCOLV

* Source: Auditel Average Minute Rating Linear TV (AMR); Audiweb Audience Viewers Digital Screens; Internal Data CTVs VOD Consumption

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MFE-MEDIAFOREUROPE NV published this content on 28 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 April 2022 06:14:37 UTC.