9M 2021 Results Presentation

Milan, 10th November 2021

Audience & Advertising

ITALY | Evolution of confidence index

Monthly evolution, consumers and business

120

110

100

90

80

70

60

50

gen- feb- mar- apr- mag- giu- lug- ago- set-

ott- nov- dic- gen- feb- mar- apr- mag- giu- lug- ago- set-

ott- nov- dic- gen- feb- mar- apr- mag- giu- lug- ago- set- ott-

19

19

19

19

19

19

19

19

19

19

19

19

20

20

20

20

20

20

20

20

20

20

20

20

21

21

21

21

21

21

21

21

21

21

consumersbusiness

Source: Istat

| 3 |

ITALY | Good & Service Consumption

Monthly evolution, consumers and business

80

70

60

50

40

30

20

10

0 -10-20-30-40-50-60-70-80

Services Average Goods

Source: Confcommercio

12M 2020

9M 2021

SERVICES: -31.0%

SERVICES: +10.2%

AVG: -14.8%

AVG: +4.1%

GOODS: -7.8%

GOODS: +1.6%

| 4 |

ITALY | Analysis of the advertising market

9M 2021 vs 9M 2020 (∆ %)

30

25

20

15

10

5

0

-5

23.9

24.0

19.3

12.5

5.4

-2.0

Tot.Adv Mkt

TV

Radio

Digital

Print

OOH

Mediaset 9M 2021 advertising collection +21.5% yoy

Source : Ac Nielsen

| 5 |

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Mediaset NV published this content on 10 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 November 2021 07:44:10 UTC.