Michelin named Vitor Silva as its new president of the Africa, India, and Middle East (AIM) region. In the new role, Silva is to concentrate on driving Michelin's growth in the AIM region, improving customer experiences, and promoting innovation, aligned with the firm's vision for sustainable mobility. Silva has more than 28 years of experience at Michelin and served in leadership roles in sales, marketing, and other commercial functions across North America, Europe, and Asia.

He has worked as chief operating officer at Euromaster and has served in leadership positions in various areas within Michelin, including two-wheeler, truck, retread, and distribution.