New research commissioned by Crucial.com,
a leading online destination for memory and solid state drive upgrades,
and conducted online by Harris Interactive, provides greater insight
into the 2013 New Year's resolutions that Americans would most
like to make for their computers if given the opportunity.
New research commissioned by Crucial.com provides insight into the 2013 New Year's resolutions that Americans would most like to make for their computers if given the opportunity. (Photo: Business Wire)
Of those who have a computer, more than half (53%) said they would like
their computer programs to run faster, while 43% said that faster
start-up would be one of their top New Year's resolution for their
computer in 2013.
Furthermore, 36% of those who have a computer said they would like to
improve reliability (e.g., fewer crashes or freezes) of their computer
in the coming year, a sign that American consumers' computers may not be
operating with enough internal memory.
"New Year's has always been a time to reflect on many of the life
changes we want to make in the coming year. And, since most resolutions
focus on improving health, relationships, careers, and eliminating the
things that cause life stress, we encourage consumers to also focus on
alleviating the stress and frustration caused by a computer that is
underperforming," says Roddy McLean, marketing director, Crucial.com.
"Often times, all it takes to get a computer back up to speed and
resolve performance issues is a simple do-it-yourself memory upgrade. It
might just be the easiest and most rewarding New Year's resolution
consumers will ever make."
In addition to speed and reliability, 35% of those who have a computer
said longer battery life would be a resolution for their computer in
2013. 29% cited increased storage space, and nearly one-quarter (24%) of
computer-owners said they would like their computer to stay cooler when
operating. 18% said they wished for their computer to reduce its weight
or size in 2013, while only 1 out of 5 said they would not change
anything about their computer in 2013.
"Simply put, a memory upgrade will make a computer operate more
efficiently, which in turn will prolong battery life, reduce operating
temperatures and in the case of solid-state drives (SSD), even help
reduce the weight of the computer," added McLean.
Founded on the concept of making upgrades easy for the everyday computer
user, Crucial.com, has been serving customers for nearly 15 years, while
providing the knowledge and tools needed to select and purchase the
right computer memory upgrade. Just go to Crucial.com
and run the Crucial®
System Scanner tool to find the right memory upgrade options that
will improve system performance and extend the life of an existing
for more information, follow Crucial on Twitter at @CrucialMemory,
"LIKE" Crucial at www.facebook.com/CrucialMemory,
and subscribe to helpful videos at www.youtube.com/crucialmemory.
This survey was conducted online within the United States by Harris
Interactive on behalf of Crucial.com from November 27th -
November 29th, 2012 among 2,249 adults ages 18 and older,
among which 2,172 are computer owners. This online survey is not based
on a probability sample and therefore no estimate of theoretical
sampling error can be calculated. For complete survey methodology,
including weighting variables, please contact Will Ostedt at firstname.lastname@example.org.
Crucial.com is a leading online retailer specializing in computer memory
(RAM) and solid state drives (SSDs), and is operated by a subsidiary of
Micron Technology, Inc., one of the world's leading manufacturers of
computer memory products. Crucial.com offers more than 250,000
compatible products for nearly every computer system: home and business,
old and new, PC and Mac® computers. Utilizing a suite of easy-to-use,
free online tools, including the Crucial® System Scanner and the Crucial
Memory Advisor? tool, Crucial.com makes it easy to find a compatible
upgrade to improve computer performance and restore system reliability.
For more information, visit www.crucial.com.
Micron Technology, Inc. is one of the world's leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets a full range of DRAM, NAND and NOR flash
memory, as well as other innovative memory technologies, packaging
solutions and semiconductor systems for use in leading-edge computing,
consumer, networking, embedded and mobile products. Micron's common
stock is traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit www.micron.com.
©2012 Micron Technology, Inc. All rights reserved. Information is
subject to change without notice. Crucial, the Crucial logo, and Memory
Advisor are trademarks of Micron Technology, Inc. All other brand or
product names are trademarks or registered trademarks of their
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121227005123/en/
The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack