REDMOND, Wash. - March 19, 2012 - Microsoft Corp. today
announced that Thom Gruhler will join the company as
corporate vice president of Windows Phone Marketing.
"Thom brings deep experience in the telecommunications
industry, exceptional creativity and a proven track record of
creating campaigns that connect with consumers," said Terry
Myerson, corporate vice president of the Windows Phone
Division at Microsoft. "Windows Phone is a uniquely
compelling product, and Thom will help us bring that to life
for our customers."
Gruhler, 42, joins Microsoft from McCann Worldgroup, where he
served as global managing partner of Telecom & Technology,
driving growth and developing relationships with the largest
telecomm and technology brands around the world.
Before that, Gruhler served eight years as the global leader
of McCann's Verizon business, leading an integrated
multidisciplinary team of agencies that developed the iconic
"Can you hear me now?" campaign and helped contribute to a
period of unprecedented growth and success for Verizon. As
president of McCann Erickson New York, the flagship and
largest office of McCann Erickson Worldwide, he also oversaw
McCann's key clients, including Mastercard, Kohl's and McCann
Worldgroup's Sony Ericsson.
"I'm excited to be joining an outstanding team at Windows
Phone that has built an amazing product, which is starting to
turn heads in a very competitive market," Gruhler said. "When
you put a Windows Phone into someone's hands they love it,
which is the ideal place to start as a marketer. I'm looking
forward to working with the team to build consumer awareness
and excitement for Windows Phone products and the overall
At Microsoft, Gruhler will lead all advertising, marketing
and communications activities for the Windows Phone Division
and will work closely with product engineering teams and
telecommunications partners to create greater awareness and
customer demand for Windows Phone devices, software and
Before his tenure at McCann, Gruhler managed global brands
such as Barclays, DaimlerChrysler, HP, Hilton and Salomon
Smith Barney at other agencies within the Interpublic Group,
the holding company parent of McCann Worldwide.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide
leader in software, services and solutions that help people
and businesses realize their full potential.
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