6sense announced the launch of 6sense® Intelligent Workflows, a new product encompassing omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows allows go-to-market teams to continuously improve campaign outcomes at scale with a unified, data-driven approach. 6sense Intelligent Workflows addresses key challenges that commonly contribute to stale audience data, siloed campaign execution, and static buyer journeys that don't adapt to buyer behavior and intent signals. By centralizing campaign orchestration and data enrichment, Intelligent Workflows helps B2B companies use AI-driven insights to move contacts into the right channels based on their intent and buying stage and engage the right accounts with personalized messaging across multiple channels from one central canvas.
6sense Intelligent Workflows combines two powerful capabilities: Audience Workflows allows marketers and marketing operations practitioners to streamline omnichannel engagement across display, social, email, SEPs, CRM, and marketing automation platforms from a unified interface with: Intuitive drag-and-drop canvas for building multi-step campaigns Targeted, omnichannel activation based on account prioritization and buyer behavior Dynamic audience management and personalization at scale. Conditional logic and parallel workflows for campaign flexibility. Data Workflows enables operations teams to enhance their CRM and marketing automation platforms with high-quality firmographic, technographic, and intent data.
The system provides: Real-time, on-demand, or scheduled data enrichment; Customizable data enrichment plays with custom match rules; Data integrity protection that prevents duplicates and mismatches. Intelligent Workflows lets marketers start generating pipeline right away with several out-of-the-box plays which come pre-configured making launching campaigns simple and fast.
