MINISO, has announced the opening of its first store in Italy, conducting a soft opening which started on April 8, and plans to open three more stores this month with their store in the pipeline for a mid-2021 opening. With the hope of delivering the enjoyment of high-quality, affordable products to residents in the neighborhood during the pandemic, MINISO opened its first store in Italy at Via Tuscolana 865, a residential area in central Rome with convenient access to transportation. The first day of the soft opening attracted a queue of consumers.