Helmet safety company Mips reports sales in line with expectations in the first quarter. Operating profit was worse than expected.

Sales rose 39.8 percent to SEK 116 million (83). The outcome can be compared with Bloomberg's analyst consensus of 116. Organic sales growth was 42 percent (-6).

The company's CEO, Max Strandwitz, writes that it has seen good development in all its segments and in most of the geographies in which it operates.

Operating profit was SEK 24 million (14), the expected operating profit was 35. The operating margin was 20.7 percent (16.9).

Profit after tax was SEK 19 million (12).

Earnings per share amounted to SEK 0.71 (0.44).

Cash flow from operating activities amounted to SEK 36 million (-10).

During the quarter, Mips' earnings were negatively affected by legal costs linked to a dispute to which one of the company's customers in the US is a party.

"Mips is not a party to the dispute, but since the dispute concerns areas where Mips has intellectual property rights that are an important cornerstone of our brand's strength, we have chosen to get involved to ensure the best possible outcome. Mips' own intellectual property rights are not part of this dispute", writes Max Strandwitz, CEO of Mips.

Regarding the US tariffs that were announced in early April and have caused great uncertainty in the market, Strandwitz writes that it is very difficult to assess the overall effects.

"In the short term, our assessment is that this may create uncertainty among our customers with a possible postponement of orders, which may result in postponed sales. This has nothing to do with the long-term demand for Mips' products or Mips' position in the market, which remains equally strong," Strandwitz writes.


Mips, SEKmQ1-2025 ConsensusChange from consensusQ1-2024 Change from consensus
Net sales 116 116 0,0% 83 39,8%
Organic sales growth, percent 42 -6
Operating profit 24 35 -31,4% 14 71,4%
Operating margin 20,7% 30,2% 16,9%
Net profit/loss 19 12 58,3%
Earnings per share, SEK 0,71 0,44 61,4%
Cash flow from operating activities 36 -10
Consensus data from Bloomberg