Helmet safety company Mips is ABG Private Banking's "Top Pick of the Week."

"After a tough inventory cycle, the helmet company has regained growth and margins. At the same time, a new segment is emerging in industrial safety—with higher price points and significant structural potential," writes ABG Private Banking, which is part of ABGSC.

Since 2021, Mips has been focusing on adding its technology to industrial safety helmets, for example for construction sites and the forestry industry. This market is not only three times larger than the bicycle market, it is also in its infancy in terms of penetration of rotational protection.
ABGSC's in-depth market analysis shows that Mips has now begun to gain a foothold with major players such as Peab and Skanska, and that interest is strong in both Europe and the US.

The buy analysis on Mips was communicated to ABGSC's customers on May 28. The target price is set at SEK 550.

Mips is up 5 percent today to SEK 451.80. Danske Bank has reiterated its buy recommendation this morning and raised its target price to SEK 650 (630).