Mirriad Advertising plc announced that the appointments of Nicole McCormack and Lois Day to the board of the Company as Non-Executive Directors, with immediate effect. The appointments align with the Company's established growth strategy and the addition of sector expertise complements the wide range of experience on the existing board. Nicole is based in the US, further strengthening Mirriad's presence in its larger market.

The Board will expand to accommodate the new appointments, and current Non-Executive Director, Kelsey Lynn Skinner will step down from the board for maternity reasons effective immediately. Nicole McCormack brings high-level sector expertise from the demand side of the advertising market. She is currently General Manager Advertising and Commerce at TeamSnap in Los Angeles, having previously been Head of Advertising Partnerships at Quibi and Senior Vice President Revenue Strategy and Operations at Flipboard.

She joins the Board as an independent Non-Executive Director. Lois Day is currently an Investment Director in the Deep Tech team at IP Group. She was previously Head of Technology Co-Investments in the capital markets team at IP Group, where she led multiple successful fundraises for Deep Tech and Cleantech portfolio companies.

Prior to this she spent a decade in investment banking, including as an Executive Director at Goldman Sachs and a Vice President at Rothschild. She will join the Board as a Non-Executive Director on an interim basis. On her appointment to the Board, Lois Day will also be a member of the Audit and Remuneration Committees.