Missfresh Limited (NasdaqGM:MF) is weighing selling stakes in a unit that offers services to fresh produce sellers including business consultation and setting up online stores, according to sources familiar with the matter, as the struggling firm looks for a lifeline. The Tencent Holdings Ltd.-backed firm is working with advisers to gauge investor interest for its intelligent fresh market business, said the sources. The process kicked off late last year and Missfresh is seeking a valuation of about $100 million for the unit, the sources said.
Deliberations are ongoing and may not lead to any transaction, the sources said. A representative for Missfresh didn't immediately respond to requests for comment.