Missfresh Limited recently launched a new "Missfresh Premium Dishes" brand of high-end ready meals, adding to its existing range of "3R" (ready-to-cook, ready-to-heat, and ready-to-eat) products. Customers of Missfresh's on-demand online grocery delivery platforms, the Missfresh app and WeChat mini program, can now choose from more than 800 3R products, including the popular hot pot options with pre-prepped ingredients from the Missfresh Premium Dishes brand. The debut batch of high-end ready meals ? including Beijing-style lamb spine soup and beef bone broth flavors ? flew off the "digital shelves" as soon as they were launched on Missfresh's platforms, as customers were eager to get their hands on ready-to-heat hot pot dishes that taste similar to dining in restaurants and require minimum preparation. This blockbuster sales launch illustrates how the Company keeps abreast of current consumer trends and applies its insights to fulfill customer needs. The efficiency and accuracy of Missfresh's reaction to customer needs ? such as with the launch of an extensive high-end ready meal product range ? reflects the Company's superior supply chain, product development, inventory management, and cold chain distribution capabilities that were refined with years of industry experience. Missfresh's range of 3R products ? which comprise cooked food and pre-prepped ingredients ? not only meets modern consumer demand for convenient meal options but also helps the Company to set their products apart from competitors and increase profit margins. Driven by the "Lazy Economy" phenomenon and boosted by the Covid-19 pandemic, the demand for convenient and quick meals has increased across China and is facilitated by improved cold chain logistics and e-commerce platforms.