Mitsui Chemicals Agro, Inc: Registration of New Crop-use Insecticide, BROFREYA SC, Japan
September 21, 2020 at 09:18 am EDT
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Mitsui Chemicals Agro, Inc. (President: OZAWA Satoshi) achieved registration of its new crop-use insecticide, BROFREYA SC, on September 14, 2020 in Japan. BROFREYA SC contains the active ingredient TENEBENAL, a novel active ingredient with new mode of action, making BROFREYA SC an especially important solution for growers to control resistant insect pests.
Mitsui Chemicals Agro discovered the active ingredient, TENEBENAL (common name: Broflanilide), and is continuing to expand registrations and develop new uses for markets around the globe. Thanks to its novel mode of action, TENEBENAL is useful for controlling resistant Lepidoptera and leaf beetles that impact various vegetables and field crops.
BROFREYA SC has shown to be highly effective at controlling important insect pests in crops such as cabbage, Chinese cabbage (bok choy/wom bok), broccoli, lettuce, etc. Launch preparations are underway and domestic sales of BROFREYA SC are expected to begin after March 2021.
TENEBENAL is also effective at controlling problematic pests found in and around the environments in which we live and work; in 2019, Mitsui Chemicals Agro launched a termiticide in Japan.
Mitsui Chemicals Agro will continue to develop novel active ingredients and innovative formulations to protect and improve food production and to contribute to solving social issues impacting the livelihoods of people around the world.
Mitsui Chemicals, Inc. specializes in the manufacture and marketing of chemicals products. Net sales break down by product family as follows:
- basic chemicals and fine chemicals products (48.8%): polypropylene, polyethylene, phenols, polyolefins, polyurethane, etc.;
- performance chemicals products (25.5%): elastomers, urethane, polymers, etc. intended in particular for the automotive industry;
- coating materials, films and agrochemicals (14.6%): resins, adhesives, polypropylene films, polyethylene films, industrial films, agrochemicals (insecticides, fungicides, herbicides, etc.) for the food and packaging sectors;
- specialty materials (10.2%): ophthalmic lens materials, photochromic materials, non-woven fibers, dental products, etc. dedicated to the medical and healthcare industry;
- other (0.9%).
Net sales are distributed geographically as follows: Japan (52.2%), China (14.5%), Asia (13.6%), America (11.8%), Europe (7.3%) and other (0.6%).
MITSUI CHEMICALS, INC. 
