MMA Germany kicks off "The Great Marketing Debates Series" with a discussion of Dr.
In four panels, MMA Germany will summarize the growth frameworks discussed in the series and invite marketing experts from
In the first webinar, panelists will debate Dr.
Can you choose valuable customers for profitable outcomes?
Panelists:
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*Dorit Posdorf, Operating Partner Marketing,
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Register for the first free webinar in the series to hear the experts' take on the customer-centric approach. Learn how they define and live customer centricity in their organizations and specific verticals. Here is just a sample of the insights our panelists will share:
"Lifetime value for me is not a segmentation tool. I think it is a strategy setting and an optimization tool." -
"I'm always advocating for consumer centricity - and broadening your view [by] looking into the market and not just into your customer base." - Dorit Posdorf, Operating Partner Marketing,
Register Now: https://www.mmaglobal.com/webinars/can-you-choose-valuable-customers-profitable-outcomes
Other Panels in the series include:
*Creative Matters - how to build brands (July) - In this panel, a group of marketing experts debates the framework of Dr.
*Reach vs. Targeting: Contradiction or Symbiosis (October) - This panel debates Professor
*Distribution is the key growth driver (November) - Our panel of marketing experts discusses the distribution-focused growth framework of Dr.
About the MMA Germany:
Comprising over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO's, the MMA helps marketers lead the imperative for marketing change - in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
The MMA's global headquarters are located in
Contact MMA Germany
Country Director
MMA Germany
katja.griesser@mmaglobal.com
Mobile: +49 176 61737345
Media Contact:
Chief Content Officer
MMA Germany
peggy@mobilegroove.com
Mobile: +49 1722451028
Source: RealWire
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