MOBILE WORLD INVESTMENT CORPORATION - OVERVIEW OF YTD MAY 2022 PERFORMANCE
Net revenue (VND billion)
42%
2022 Net
51,830 59,324 revenue target of VND140,000 billion was
5M21 5M22 completed
Net profit after tax (VND billion)
35%
2022 NPAT
2,173
2,202
target of
VND6,350
billion was
completed
5M21
5M22
Other information
D I E N M AY X A N H
T O P Z O N E
B A C H H O A X A N H
A N K H A N G
A V A K I D s
BACH HOA XANH - COMPREHENSIVE RESTRUCTURING IN 2022
Growth vs average
of the first 3 months
Massive store-layout
+30% Traffics
changing
+50% Fresh Food
2,000-3,000 SKUs
Sales Volume
100%
New-layout stores
VND1.3bn
Monthly Sales/Store
1
April - 2022
Revamped 460 stores:
Standardized store size and product display.
Focused on 2,000-3,000 SKUs which shown high demand and purchase frequency.
Implemented new product policy to ensure top of mind awareness on fresh food shopping for BHX.
2
May - 2022
Revamped layout for >1.000 stores.
Compared to the average monthly figures in Q1-2022, average sales per store, traffics and fresh food sales volume increased by 14%, 30% and 50% respectively.
4
Q3 - 2022
Operate 100% stores with new layout.
Review performance and close ineffective stores.
Finish inventory clearance related to re-sized stores and irrelevant SKUs.
5
Q4 - 2022
Digitalized and automated back-end system: forecasting, product ordering and allocating, customizing product assortment at store level, controlling and reducing shrinkage, optimizing operational processes, etc., as well as upgrading outstanding customer services.
Aim to achieve average monthly sales per store of VND1.3bn, accelerate online sales performance and significantly improve operational efficiency.
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Mobile World Investment Corporation published this content on 24 June 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 June 2022 11:15:04 UTC.
Mobile World Investment Corp is a Vietnam-based company active in the retail sale industry, primarily computer and electronics retailing. The Company is engaged in the operations of several retail chains in the forms of physical and electronic stores, namely DienmayXANH.com, thegioididong.com, BachhoaXANH.com and BigPhone.com. Thegioididong.com chain specializes in the retail sale of digital products including mobile phones, tablets, laptops and accessories for these products. Dienmayxanh.com chain specializes in the retail sale of consumer electronic products and household appliances, such as televisions, karaoke systems, refrigerators, washing machines, rice cookers, blenders, irons, microwave ovens and vacuum cleaners, etc. BachhoaXANH.com is a chain of supermarkets and grocery stores. BigPhone.com sells mobile phones and accessories in Cambodia.
MOBILE WORLD INVESTMENT CORPORATION 
