“Mobile game and app publishers struggle to economically acquire and retain users while consumers are increasingly seeking relief at the pump. Our partnership with P97 creates a powerful win-win-win where app publishers are now armed with a powerful incentive to reward users, while fuel operators gain access to one of the hottest digital audiences in which six out of ten Americans are playing mobile games,” said
The Mobivity-P97 partnership will help game publishers incentivize fuel and c-store consumers with:
- In-game rewards where gamers can instantly receive discounts on fuel and products at thousands of Convenience and Fuel brands;
- Restaurant and Convenience brand promotions to drive game and app adoption, rewarding consumers with instant fuel savings delivered directly to their phones; and
- Fully customizable digital fuel rewards that have the flexibility to discount fuel on a per gallon or dollar amount directly from any game or brand’s smartphone app.
“P97’s vast reach and scale across the fuel industry, coupled with Mobivity’s Connected Rewards spanning millions of gamers, major restaurant, convenience store and fuel brands, establish a unique and powerful resource for any game or app publisher seeking to acquire and retain users,” said
Customers of Mobivity’s Connected Rewards Cloud can now instantly integrate fully customized fuel rewards into their smartphone application that can be redeemed at more than 65,000 fuel locations across several major fuel brands around the globe. Consumers can receive these rewards as part of gameplay, downloading and playing games and apps, or by performing desired behaviors in smartphone apps such as loyalty actions, purchases, or gameplay achievements.
About
Mobivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions, building large, owned audiences for some of the world’s biggest brands. Through its partnerships with leading game publishers, digital operators, and ad networks,
About P97 Networks
P97 Networks provides a global, cloud-based, mobility services platform that enables connected commerce, digital marketing, and consumer engagement for convenience retail, utilities, energy companies, and auto OEMs to align strategies, so they can attract, engage, and retain customers by securely connecting millions of consumers and connected cars using P97 identity, geolocation-based services, secure payments, and loyalty aggregation platform to create new and unique mobile consumer experiences. For more information, visit www.p97.com
Media Contacts:Meggan Manson • Mobivity PR,Young & Associates megganm@yapr.com • (301) 371-6995Aaron Mireles • P97 Networks aaron.mireles@p97.com • (888) 797-3050 Investor Relations Contacts:Lisa Brennan • Chief Financial Officer,Mobivity (877) 282-7660Brett Maas • Managing Partner, Hayden IR brett@haydenir.com • (646) 536-7331
Source:
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