Mobivity Holdings Corp. announced that WaBa Grill, has selected Mobivity SmartMessage to help extend its digital marketing program and connect with more guests. The brand-wide text message marketing program will be rolled out to all of WaBa Grill’s nearly 200 stores nationwide. WaBa Grill selected Mobivity SmartMessage in part for the platform’s unique capability to tie every text offer and message to an in-store transaction, which enables precise calculation of return on marketing spend. This capability is embedded in Mobivity's patented Trusted Redemption™ technology, allowing brick and mortar brands to accurately accept and track coupon redemptions at the point of sale (POS) without requiring POS system integration. Built-in capabilities for capturing date, time, location and offer in real-time enables a seamless guest experience while providing accurate promotion attribution and preventing coupon fraud and abuse.