Modern Cinema Group Inc. announced the filing of a novel patent application esigned to solve problems relating to the financing, distribution and promotion of valuable media assets (movies, television and electronic games). This patent application filed with the U.S. Patent and Trademark Office provides the system design and architecture that allows a “futures” exchange to trade and hedge media assets in an effort to keep more cash within the distribution supply chain, therefore reducing dependence on banks. Modern Cinema Group’s patent pending approach allows for media assets (movies, TV and games) to be divided into individual “futures” contracts that can be listed on a “futures” exchange. Such an approach allows for producers to receive production financing and for platform operators (on-line, mobile, cable TV, Satellite TV, broadcasters and IPTV) to own equity interests in the content titles they distribute. Such equity interest owned by platform operators can result in significant revenues (over time) that can be used to reduce the overall cost of content acquisition. Platform operators can also contribute ad “avails” (or ad slots) within a pay-in-kind model to help lower promotional costs as well. And finally, the model allows for unprecedented hedging tools and facilities that can be used by both sides of the supply chain in the same way insurance policies protect owners of physical properties. As for platform operators, they can purchase equity interests and distribution rights including exclusivities and even output deals buy purchasing “futures” contracts within a simple user interface. Such a mechanism allows all platform operators (big, medium and small) to own fractional equity interest components in valuable media assets, especially popular assets that are important to their networks. This media futures trading model is the result of almost 10 years of research and development including experiences gained from previous attempts to trade “futures” contracts based on box office performance. Although this patent application in no way isolates box office results (as many media assets have no box office component), the application provides points of integration between producers and distributors allowing them to derive important economic benefits. In the end, those stakeholders who have traditionally enjoyed more secured financial positions (meaning banks) are replaced by those who are often at greater risk (meaning producers and platform operators). Another way to say this is: Platform operators are aggregated by way of a “futures” exchange allowing them to act as a bank. As a result, a much healthier and more financially stable supply chain emerges that is better equipped to respond to the needs of discriminating audiences.