Molson Coors Beverage Company announced that Michelle St. Jacques, who has served as Molson Coors' Chief Marketing Officer since 2019, has been appointed Chief Commercial Officer. Her leadership has been integral to the company's success in strengthening iconic core brands like Coors Light through the launch of “Made to Chill” and building a strong premium light portfolio strategy with clear right to win paths for both Miller Lite and Coors Light.

St. Jacques has also accelerated Molson Coors' above premium portfolio, building into new white spaces with successful innovations like Topo Chico Hard Seltzer and Simply Spiked Lemonade. Canadian-born, St.

Jacques' international commercial experience will be an asset in the new role. St. Jacques has selected Sofia Colucci as the company's new Chief Marketing Officer.

Colucci, who has earned a reputation for creative excellence, joined the organization in 2017 and currently serves as the global vice president of marketing for Miller Brands and economy. Under her leadership, Miller Lite is now the healthiest it has been in years, growing total category share in the U.S. Colucci excels in her ability to balance creativity with brand building to drive growth, evident in the launch of the Tastes Like Miller Timeglobal creative platform, culturally relevant brand acts, and the recent success of Molson Coors' first Super Bowl ad in over 30 years. After successfully bringing Molson Coors into new categories and bringing brands like ZOA Energy and Five Trail whiskey to a point where they are ready to scale, current president of emerging growth, Pete Marino, will be leaving the business as he pursues his next entrepreneurial venture.