Moncler : 4 Moncler Simone Rocha collection launch

MONCLER GENIUS WORLD TOUR 19 - 20

The MONCLER GENIUS WORLD TOUR 19 - 20 sees Moncler Genius escalate to the next level. It brings Moncler Genius into the context of a blockbuster world tour, pairing each collection with a special activation that will be curated to communicate its unique and inimitable character. Each collection has a dedicated launch which will be celebrated with the same electrifying energy as a tour date. The series of events will jump from country to country, from city to city, as the symposium of creatives tour their unique spark of genius around the world.

MONCLER GENIUS

4 - MONCLER SIMONE ROCHA LAUNCH DATE: JULY 2ND

Simone Rocha has balanced her trademark romantic shapes, volume and embellishments with Moncler sense of utility and practicality. The collection developed from thinking about protection against the elements. Voluminous silhouettes turn into capes and a sense of flowery adornment meet the great outdoors, creating a new uniform for nature that is poetic as it is delicately well-made. Protection, according to Rocha, is a core Moncler value: the brand is meant for being in nature. Inspired by the uniforms and artefacts of girl guide troops, Simone mixed luxurious with functionality and creativity. The central piece is the voluminous puffer cape with ropes that allow to tie it all and adjust the volume. The garment becomes the habitat, and a wearable protection. Rocha's signature feminine pieces - ruffled dresses, daisy-patterned puffers, multi-tier coats - come in Moncler's nylon technique and longue saison, and in a palette of white, blush, red, blue and black. Fabrication and how it is manipulated and developed is fundamental to the design process. Signature Simone Rocha pearls are featured on the logo, or as a decoration on knitted headpieces. The forest survival theme carries on in the sleeping bag, bags and quilted hold-alls. The collection is about an harmonious clash of romanticism and outdoors.

MONCLER SPA

Via Solari 33, 20144 Milano [T] [phone] [F] [phone]

MONCLER GENIUS

SIMONE ROCHA BIOGRAPHY

Award-winning designer Simone Rocha was born and raised in Dublin, Ireland before going on to graduate from the acclaimed Fashion MA at Central Saint Martin's College, London. Debuting during London Fashion Week in September 2010, the collections explore the continued themes of Ireland, Asia, art and family. Signature fabrications are balanced with silhouette and hand-embellishment to create a modern form of femininity. Alongside receiving critical acclaim and working with the most prestigious stockists in the world, Simone continues to develop immersive retail environments within her stand-alone stores.

4 MONCLER SIMONE ROCHA will be available from July 2nd in Moncler boutiques and moncler.com and in selective wholesale networks worldwide.

4 MONCLER SIMONE ROCHA will be launched in partnership with Mytheresa.com,

an industry leader in the world of online luxury fashion and retail for women.

Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. Moncler manufactures and directly distributes the clothing and accessories collections under the brand Moncler through its boutiques and in exclusive international department stores and multi-brand outlets.

MONCLER SPA

Via Solari 33, 20144 Milano [T] [phone] [F] [phone]