Nov 14 (Reuters) - SpaceX has bought an advertising
package on Twitter for its satellite internet service Starlink,
said Elon Musk, who owns both the rocket company and the social
media platform that has seen an exodus of advertisers.
"SpaceX Starlink bought a tiny not large ad package to
test effectiveness of Twitter advertising in Australia & Spain.
Did same for FB/Insta/Google," Musk tweeted on Monday.
Twitter, which generated more than 90% of its second-quarter
revenue from ad sales, has seen advertisers flee on fears that
Musk would change the company's content-moderation rules.
Companies including General Motors Co, General Mills
, Mondelez International and Volkswagen AG
paused advertising on the platform after Musk
acquired it last month.
"At the moment most clients are suspending their activities
(on Twitter) because they're worried about extreme content and
content moderation on the site," S4 Capital's Martin Sorrell
said on Monday.
Sorrell added that it "doesn't pay to bet against" Musk and
that he would "get it right in the end."
The chief executive of Tesla Inc and SpaceX had
last week told advertisers that he aimed to turn the social
media platform to pursue truth and put an end to fake accounts.
He also raised the possibility of Twitter going bankrupt
days after disclosing that the platform had seen a "massive"
drop in revenue and blamed activist groups pressuring
advertisers.
Tesla shares fell about 2% in premarket trading after Musk
said, "I have too much work on my plate that is for sure," when
asked about his leadership at the EV maker and Twitter.
A Platformer reporter on Monday said Twitter has locked down
its code base, freezing any production changes to its systems
until further notice, citing an internal email.
That means engineers can add no new features, nor can they
make changes to the existing Twitter experience. Exceptions will
be made only if Musk says so explicitly, the tweet said.
(Reporting by Akriti Sharma and Akash Sriram in Bengaluru;
Additional reporting by Chavi Mehta; Editing by Vinay Dwivedi
and Arun Koyyur)