- Snacking preferred over traditional mealtime for third consecutive year
- Mindfulness and well-being considerations play increasingly important role in consumers’ snacking motivations
- Vast majority of consumers aligning food purchasing decisions with values
- Balanced diets increasingly include a little indulgence
The 2021 State of Snacking report, developed in partnership with The Harris Poll, complements Mondelēz International’s robust, proprietary snacking insights knowledge estate – including macro trends informing the future of snacking – with new polling research conducted among thousands of consumers across 12 countries. The findings demonstrate the expanded meaning of snacking in consumers’ lives – reinforcing the company’s ongoing strategy to become the global leader in snacking by offering the right snack, for the right moment, made the right way. Key findings include:
- Expanded definition - nearly 80 percent of consumers globally say their definition of a snack has evolved over the last 3 years to include more or different types of foods, occasions for eating, or other elements.
- Beyond nutrition – 85 percent of consumers eat at least one snack per day for indulgence, 88 percent say a balanced diet can include a little indulgence, and 74 percent say they can’t imagine a world without chocolate.
- Integrating purchasing decisions with values – 85 percent of consumers worldwide want to buy snacks from companies offsetting their environmental footprint.
- Expanding snacking experiences through social connectivity - more than half of people globally say social media has inspired them to try a new snack over the past year.
Furthermore, consumers are seeking snacks that deliver a range of benefits beyond physical well-being and nutrition needs. Consumers’ habits indicate both sustenance and indulgence are part of a balanced lifestyle, with 85 percent of consumers now eating at least one snack for sustenance and one snack for indulgence each day. Additionally, snacking continues to serve as a vehicle for emotional well-being, with nearly eight in 10 global consumers agreeing that some snacks should be just for enjoyment or satisfaction, without worrying too much about nutrition (79 percent). Mindfulness and values-centric consumption also are increasingly top of mind, as 86 percent of consumers believe in the importance of control over their snacking choices through portion size options and ingredient transparency.
“Our State of Snacking report found that the definition of snacking is evolving among consumers globally, which is reshaping the meaning of snacking within people’s lives,” said
Additional findings from the 2021 State of Snacking report, available for download at www.mondelezinternational.com/stateofsnacking, include:
Seeking snacks on demand
- Consumers are experimenting with new channels to buy snacks, with more than half reporting shopping for snacks using at least three nontraditional or emerging channels in the last year (53 percent). These channels include delivery apps, online ordering for curbside or in-store pickup, and direct-to-consumer websites.
- Majorities of global consumers expect to be able to buy the snacks they want whenever they want (80 percent) and using any channel they want (74 percent). This trend is especially strong in
Asia andLatin America .
- Majorities of global consumers expect to be able to buy the snacks they want whenever they want (80 percent) and using any channel they want (74 percent). This trend is especially strong in
Snacking with a purpose
- Consumers are growing more intentional about their purchase decisions as they become more in touch with their values. They are making more of an effort to learn more about the brands or companies they buy from and becoming more discerning over the sustainable nature of the snacks they choose.
- Reducing waste is top of mind, as consumers say the number one environmental impact on their food choices is availability of low waste packaging (78 percent).
Social media as a snacking inspiration
- Social media is a rising source of discovery as consumers increasingly find food trends, inspiration, and connection on their feeds.
- More than half of global consumers (55 percent) say social media has inspired them to try a new snack in the past year, including even greater majorities of Gen Zs (70 percent) and millennials (71 percent).
“Consumers are becoming more discerning with their snacking choices as the trend toward conscious consumption grows, and we continue to find that balanced diets now often include a little indulgence for the majority,” continued
About Mondelēz International
Mondelēz
About the research methodology
This survey was conducted online by The Harris Poll on behalf of Mondelēz International from
1 2021 State of Snacking Consumer Poll Results: 64 percent adults globally prefer to eat many small meals throughout the day as opposed to a few large ones (up 5 percent from 2019 results)
Contact: | |
+1-847-943-5678 | |
news@mdlz.com |
Source:
2022 GlobeNewswire, Inc., source