Mondelez International : Lady Gaga & OREO Unveil Chromatica-Inspired Collaboration

Wednesday, December 02, 2020

Drop the mic! In 2021, OREO will unite with one of music's most iconic pop stars, Lady Gaga, to release a dream Chromatica collaboration and spread musical messages of kindness.

Music is a key element of the OREO brand's playful purpose, and the latest partnership with musical superstar Lady Gaga is sure to strike a chord!

The two phenoms took to social media to share the news of their collaboration on December 2. OREO and Lady Gaga, inspired by their shared belief in using the power of music to bring people together, are teaming up to encourage OREO fans and Little Monsters worldwide to uplift one another and share words of kindness through music. The Lady Gaga x OREO partnership will be coming to life in the U.S., Canada and Europe via unique product offerings and musical programming.

'Over the last few years, music has become a key element of our purpose to spread more joy and playfulness in the world through partnerships and entertainment properties alike. We're absolutely thrilled over our newest collaboration with one of the biggest pop culture icons of a generation,' said Justin Parnell, U.S. Senior Director, OREO. 'Together with Lady Gaga, we cannot wait to unleash her world of Chromatica on our OREO cookie and encourage fans to spread musical messages of kindness to create a brighter and more connected country.'

In the U.S., the brand is launching Lady Gaga Themed OREO cookies inspired by her feel-good dance album, Chromatica. Taking design cues from the album, the Lady Gaga Themed OREO Cookies are pink-colored Golden OREO cookies with green colored creme and feature three Chromatica-inspired designs embossed onto the wafer. The cookies will be available in 2021 in both full-size and 6-cookie packs for a limited time only, while supplies last.

'This collab is inspired by the world of Chromatica, where kindness rules all things,' said Lady Gaga. 'I love these pink cookies with green creme, and hope they brighten your day as much as they do mine!'

OREO fans in the U.S. can sign up for the Lady Gaga x OREO Stan Club starting December 2 to receive the latest breaking news surrounding the Chromatica-inspired collaboration including drop dates for the cookie.

In addition to the limited-edition product, OREO and Lady Gaga will inspire fans across the world to spread musical messages of kindness by launching Sing It With OREO. Through the Sing It With OREO program, the pair will encourage fans to send uplifting 'OREOgram' messages to loved ones for the chance to win an assortment of Lady Gaga swag and experiences. To create their own unique musical message, fans can sing a note from their heart, and using OREO technology, it will be instantly transformed into a playful song to share with friends, family and on social media.

To further inspire kindness in 2021, OREO will be a proud sponsor of Lady Gaga's Born This Way Foundation and help with their efforts in building a braver and kinder world.

For more information on how the partnership will come to life in each market, visit @OREO on Instagram, Facebook or Twitter and check out www.SingItWithOREO.com for U.S. promotion details and to start spreading kindness one musical message at a time!